Create demand
Reach the accounts that matter and turn spend into pipeline.
Enterprise demand generation, Montreal
B2B demand generation agency for enterprise teams: Pipeline you can forecast.
We run ABM, paid media, RevOps and AI search as one revenue engine.
A senior team that works inside your Slack or Teams and does the hands-on work. Every program is measured in pipeline from your CRM.
Trusted by enterprise and growth B2B teams
- And many mid-market and growth-stage companies across Canada, the US and Europe
Founder’s in-house leadership. Before PlanConversion, the founder led enterprise marketing in-house at these companies as Director of Revenue Growth. They are not clients.
Start here
I am a…
Pick your role. You will see the problem we hear most from people in your seat, and a path from a free guide to a quick chat, at your pace.
What we hear most
Proving marketing’s contribution to revenue
Leadership asks for pipeline and revenue, not clicks. You need numbers that tie to the CRM and hold up in the boardroom.
How we help your role →- UnderstandFree guide: templateBoard-ready marketing report templateRead it in 10 minutes, use it in your next meeting.
- PlanPlanning guide: templateFull-funnel pipeline dashboard specTurn the problem into a plan with owners, steps and numbers.
- MeasureFree toolPipeline gap calculatorYour own numbers, in two minutes.
- DecideDecision guide: buyer’s guideHow to choose a B2B demand generation agencyCompare your options on the same terms before you talk to anyone.
- EvaluateProofSee the results we reportPipeline and revenue from the client’s CRM, not clicks.
- TalkNo pitch, no commitmentLet’s have a quick chat30 minutes with a senior strategist. We listen first.
What we do
Core services, one revenue team
Every program reports to one pipeline number in your CRM. Start with one, or run them together. All services
Convert demand
Turn the traffic you already pay for into qualified conversations.
Prove and scale
Measure every dollar to revenue and put AI to work across the team.
New: AI agents for marketing teams
A marketing team where people decide and agents do the prep
We set up Claude and a governed team of AI agents across paid media, ABM, SEO and AI search, CRO, RevOps and reporting. Agents draft, check and follow through; your people approve every step that spends, sends or publishes.
How we work with you
PlanConversion is an extension of your team, not another vendor
We work like in-house resources. A team of senior experts joins your Slack or Microsoft Teams, your tools and your meetings, and gets the work done alongside your people. See how we work
Inside your channels
We join your Slack or Teams, project board and standups. Questions are answered the same day, by the person doing the work.
A team of senior experts
Paid media, ABM, marketing operations, CRM, web, SEO and GEO, CRO and analytics specialists on your program, without new hires.
We do the hands-on work
Campaign builds, tracking, integrations, pages, tests and reporting, done to best practice and shipped with your internal team.
You stay on the business
Your team keeps strategy, positioning and messaging. We turn them into programs, pipeline and reporting leadership trusts.
Weekly working session, monthly executive readout, numbers from your CRM. We are not here to sell you something; we work with you as one team.
How we start
The first 90 days
Built for 6 to 12 month sales cycles: early signal in weeks, pipeline in quarters. See the full model
Days 1 to 14
Audit the demand engine
Map funnel, channels, MarTech stack and attribution. Find where pipeline leaks.
Days 15 to 28
Design the experiment roadmap
Prioritized tests with hypotheses and kill or scale criteria agreed with sales.
Month 2
Launch and run
Weekly reporting. First opportunities typically within 60 to 90 days.
Month 3 on
Scale what wins
Move budget to programs that create pipeline. Cut the rest.
$120M+Enterprise pipeline influenced across engagements
18,000+Qualified enterprise leads delivered to sales teams
92%Clients who expand scope after their first 90 days
Totals across all PlanConversion client engagements, from our client reporting.
Client results
Results reported from the CRM, not from ad platforms
The same results we walk enterprise buyers through in working sessions: two client cases (one named, one anonymized) and one worked example of our method, each with its source. See every result
KNIME / Data analytics softwareKNIME case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Official Demandbase partner
Demandbase programsWe implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Why PlanConversion
We don’t optimize marketing metrics. We optimize revenue.
Four things enterprise teams get from us that most agency retainers do not include. See the full operating model
Senior practitioners only
The people on your first call run your program. Our leadership brings 20+ years in enterprise marketing, including in-house roles at companies like Coveo, Assent and Nakisa.
Meet the teamOne team owns the attribution path
Strategy, paid media, web, marketing ops and GEO report against one pipeline number, so nobody optimizes in isolation.
How we workMeasured in your CRM
We report pipeline-to-spend, cost per SQL, CAC and ROAS from your CRM, not clicks, impressions or MQL counts.
Paid media to revenue scorecardDeep platform expertise
Demandbase partner, 6sense implemented for 5+ large enterprises, and hands-on with HubSpot, Salesforce, GA4, GTM, Google Ads and LinkedIn.
Demandbase programsThe team, by capability
One team across your entire funnel
Senior specialists in strategy and ABM, paid media, search, web and conversion, and RevOps, analytics and AI. No junior hand-offs after the sale. Meet the full team
- Kyumars DadelahiSenior Manager, Digital Performance
Ali BoukerrouiSenior Web Developer and AI Solutions Architect
Ezgi KonyaPaid Media Specialist and Account Manager
AshGEO, SEO and Inbound Marketing Manager
Conor CarrollGEO and SEO Expert and Senior CRO Manager- AlexSenior Manager, SEO, GEO and AEO
- Becky WoodfordWebinar and Event Programs Lead
AnitaSenior Graphic Designer and UX/UI Designer
SadafCustomer Success Manager
Strategy and ABM
Sets the demand plan with sales, picks and tiers the accounts, and runs ABM, events and executive reporting.
Demandbase6senseSalesforceHubSpot
SpecialistsPaid media
Runs search and social programs managed to qualified pipeline, not clicks.
Google AdsMicrosoft AdvertisingLinkedIn Ads
SpecialistsSearch, web and conversion
Earns visibility in search and AI answers, then turns that traffic into demos.
Google Search ConsoleSemrushGA4WebflowFigma
SpecialistsRevOps, analytics and AI
Connects every program to the CRM and puts AI agents to work on the steps that slow teams down.
HubSpotSalesforceGA4 and GTMLooker StudioClaude
SpecialistsFree guides
Buyer’s guides and checklists for B2B leaders
Practical, no-fluff guides to choose partners, fix ad accounts and prove pipeline. Free preview on every page. See all guides and checklists
Free buyer’s guideHow to choose a B2B demand generation agency12 questions to ask before the first call. The 9 red flags that predict a bad agency fit.Get the guide →Free buyer’s guideABM buyer’s guide: platform, partner and first 90 daysA fit test: when ABM pays back and when it does not. Platform options compared: Demandbase, 6sense, LinkedIn plus HubSpot.Get the guide →Free mistakes guide10 Google Ads mistakes that cost B2B teams pipelineThe 10 mistakes, ranked by how much pipeline they usually cost. A 10-minute check for each one in your own account.Get the guide →Free checklistPipeline attribution readiness checklist for HubSpot and Salesforce25 checks across stages, sources, forms, integrations and reports. Definitions to agree with sales and finance.Get the checklist →
What does PlanConversion do?
PlanConversion is an enterprise demand generation agency. We run account-based marketing, Demandbase programs, B2B paid media, RevOps, conversion rate optimization, generative engine optimization (GEO), Claude implementation and website development as one program, reported on pipeline and ARR.
Who does PlanConversion work with?
Mid-market and enterprise B2B companies in industrial technology, data and analytics software and enterprise SaaS, with 3 to 18 month sales cycles and buying committees of five or more people, plus growth-stage companies with the budget to run programs at that level. Clients include ABB Canada, KNIME and Nakisa.
Where is PlanConversion based?
Montreal, Quebec. We work with B2B teams in Canada, the United States, Europe and the GCC, in English and French.
Is PlanConversion a B2B marketing agency in Montreal?
Yes. PlanConversion is a B2B marketing and demand generation agency based in Montreal, at 8255 Ave. Mountain Sights. We run ABM, paid media, RevOps, CRO and GEO for enterprise B2B teams in Montreal and across Canada, the United States and Europe.
How much does PlanConversion cost?
Paid media management is 15% of monthly ad spend up to $50K, 12% from $50K to $200K and 10% above, with no media markup. ABM, Demandbase, advisory and integrated programs are scoped to your accounts, regions and goals. The first step is a free 30-minute pipeline plan, and fees are in USD.
How quickly will we see results?
The audit and experiment roadmap take the first 28 days. Campaigns launch in month two, and first opportunities typically appear within 60 to 90 days. Revenue follows your sales cycle.
Who actually does the work?
Senior specialists do the work, and a senior strategist leads strategy on every engagement.