Request a call
Create demand
Reach the accounts that matter and turn spend into pipeline.
Enterprise demand generation, Montreal
Pipeline you can forecast.
We run as one revenue engine. ABM, Demandbase, paid media, RevOps, CRO, AI search.
Founder-led, senior-only and measured in ARR, not MQLs.
Clients
Official Demandbase partner
We implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Start small
Not ready for a full engagement? Start with something free.
Four low-commitment ways to see how we think before you spend anything. No contract, no sales script.
Free audit
Claim your free ad account audit
With read-only access to your Google, LinkedIn and Meta accounts, we show where spend is leaking and what to fix first.
Claim the audit 30 minutesBook a free strategy session
A working conversation with a senior strategist about your goals, your market and the fastest route to pipeline.
Book the session Free snapshotGet a competitor and market snapshot
A short read on who else is competing for your buyers, where they are winning and where the gap is for you. No account access needed.
Request the snapshot Free checkCheck your AI search visibility
See how ChatGPT, Perplexity and Google AI describe your brand, and which competitors they recommend instead.
Run the checkWhat we do
Three practices, one revenue team
Every program reports to one pipeline number in your CRM. Start with one, or run them together. All services
Convert demand
Turn the traffic you already pay for into qualified conversations.
Prove and scale
Measure every dollar to revenue and put AI to work across the team.
Free tools Size the opportunity firstA/B test sample size and duration calculatorCRO revenue impact calculatorAttribution model simulatorTracking signal loss estimatorAll tools →
$120M+Enterprise pipeline influenced across engagements
18,000+Qualified enterprise leads delivered to sales teams
92%Clients who expand scope after their first 90 days
Totals across all PlanConversion client engagements, from our client reporting.
The team
One team across your entire funnel
Senior specialists in paid media, ABM, marketing operations, GEO, web and design. No junior hand-offs after the sale. Meet the full team
Founder and Director of Revenue Growth Strategy
Senior Web Developer and AI Solutions Architect
Paid Media Specialist and Account Manager
GEO, SEO and Inbound Marketing Manager
Senior Graphic Designer and UX/UI Designer
Customer Success Manager
Client results
Results reported from the CRM, not from ad platforms
The same results we walk enterprise buyers through in working sessions: two anonymized client cases and one worked example of our method, each with its source. See every result
Anonymized / Data analytics softwareData analytics software case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
By role
Pick your role to see how we work with you
CMOs
Results and progress you can take to management and investors.
Read more →Demand generation directors
ABM, paid and RevOps programs reported on pipeline from your CRM.
Read more →Directors of web
Websites built, tested and measured for pipeline and search visibility.
Read more →Directors of growth and paid strategy
Paid media and the experience behind it, optimized against pipeline.
Read more →VPs of AI adoption
Claude and AI workflows that teams use every day, with governance.
Read more →Business owners
Get found by the right customers, with a plan that fits your budget.
Read more →Startup founders
A lean senior team and a plan to find your first customers and scale.
Read more →Marketing managers
Senior expertise that extends a lean team, without a new department.
Read more →Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
Account selection, intent, advertising and sales alerts, run weekly.
- DemandbaseOfficial partner
- 6sense
- ZoomInfo
- Bombora
- G2
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Claude, AI search visibility and the tools that measure it.
- Claude
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Search Console
- Semrush
- Ahrefs
How we start
The first 90 days
Built for 6 to 12 month sales cycles: early signal in weeks, pipeline in quarters. See the full model
Days 1 to 14
Audit the demand engine
Map funnel, channels, MarTech stack and attribution. Find where pipeline leaks.
Days 15 to 28
Design the experiment roadmap
Prioritized tests with hypotheses and kill or scale criteria agreed with sales.
Month 2
Launch and run
Weekly reporting. First opportunities typically within 60 to 90 days.
Month 3 on
Scale what wins
Move budget to programs that create pipeline. Cut the rest.
Why PlanConversion
We don’t optimize marketing metrics. We optimize revenue.
Four things enterprise teams get from us that most agency retainers do not include. See the full operating model
Senior practitioners only
The people on your first call run your program. Founder-led, with 20+ years in enterprise marketing at companies like Coveo, Assent and Nakisa.
Meet the teamOne team owns the attribution path
Strategy, paid media, web, marketing ops and GEO report against one pipeline number, so nobody optimizes in isolation.
How we workMeasured in your CRM
We report pipeline-to-spend, cost per SQL, CAC and ROAS from your CRM, not clicks, impressions or MQL counts.
Paid media to revenue scorecardDeep platform expertise
Demandbase partner, 6sense implemented for 5+ large enterprises, and hands-on with HubSpot, Salesforce, GA4, GTM, Google Ads and LinkedIn.
Demandbase programsFounder-led
“I ran enterprise marketing in-house. I know what it feels like when the agency reports clicks and sales asks where the pipeline is. We built PlanConversion to answer that question every week.”Hojabr SattariFounder and Director of Revenue Growth Strategy. Previously enterprise marketing leadership at Coveo, Assent and Nakisa.
Also from our team
Two products we built for revenue teams
What does PlanConversion do?
PlanConversion is an enterprise demand generation agency. We run account-based marketing, Demandbase programs, B2B paid media, RevOps, conversion rate optimization, generative engine optimization (GEO), Claude implementation and website development as one program, reported on pipeline and ARR.
Who does PlanConversion work with?
Enterprise B2B companies in industrial technology, data and analytics software, and enterprise SaaS, with 6 to 12 month sales cycles and buying committees of 6 to 10 people. Clients include ABB Canada, KNIME and Nakisa.
Where is PlanConversion based?
Montreal, Quebec. We work with teams across Canada and the United States.
How much does PlanConversion cost?
Paid media retainers start at $2,550 per month for the first platform; additional platforms are quoted separately. Demandbase programs run $25K to $60K per month. Integrated demand programs are scoped after a 30-minute call. All pricing is published on the pricing page.
How quickly will we see results?
The audit and experiment roadmap take the first 28 days. Campaigns launch in month two, and first opportunities typically appear within 60 to 90 days. Revenue follows your sales cycle.
Who actually does the work?
Senior specialists do the work, and founder Hojabr Sattari leads strategy on every engagement.