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Create demand
Reach the accounts that matter and turn spend into pipeline.
Enterprise demand generation, Montreal
Pipeline you can forecast.
We run as one revenue engine. ABM, Demandbase, paid media, RevOps, CRO, AI search.
Founder-led, senior-only and measured in ARR, not MQLs.
Trusted by enterprise and growth teams
Official Demandbase partner
We implement and run Demandbase for enterprise ABM
As an official Demandbase partner we operate the platform end to end, connect it to your CRM and report on pipeline, not impressions.
Start small
Not ready for a full engagement? Start with something free.
Four low-commitment ways to see how we think before you spend anything. No contract, no sales script.
Free audit
Claim your free audit
With read-only access to your Google, LinkedIn and Meta accounts, we show where spend is leaking and what to fix first.
Claim the audit 30 minutesBook a free strategy session
A working conversation with a senior strategist about your goals, your market and the fastest route to pipeline.
Book the session Free snapshotGet a competitor and market snapshot
A short read on who else is competing for your buyers, where they are winning and where the gap is for you. No account access needed.
Request the snapshot Free checkCheck your AI search visibility
See how ChatGPT, Perplexity and Google AI describe your brand, and which competitors they recommend instead.
Run the checkWhat we do
Three practices, one revenue team
Every program reports to one pipeline number in your CRM. Start with one, or run them together. All services
Convert demand
Turn the traffic you already pay for into qualified conversations.
Prove and scale
Measure every dollar to revenue and put AI to work across the team.
Free tools Size the opportunity firstA/B test sample size and duration calculatorCRO revenue impact calculatorAttribution model simulatorTracking signal loss estimatorAll tools →
$120M+Enterprise pipeline influenced across engagements
18,000+Qualified enterprise leads delivered to sales teams
92%Clients who expand scope after their first 90 days
Totals across all PlanConversion client engagements, from our client reporting.
Watch
PlanConversion in 47 seconds
Twelve programs, the platforms we run, the teams we build pipeline for, and how we put AI to work.
The video is in English.
The team
One team across your entire funnel
Senior specialists in paid media, ABM, marketing operations, GEO, web and design. No junior hand-offs after the sale. Meet the full team
Founder and Director of Revenue Growth Strategy
Senior Web Developer and AI Solutions Architect
Paid Media Specialist and Account Manager
GEO, SEO and Inbound Marketing Manager
GEO and SEO Expert and Senior CRO Manager
Senior Graphic Designer and UX/UI Designer
Customer Success Manager
Client results
Results reported from the CRM, not from ad platforms
The same results we walk enterprise buyers through in working sessions: two anonymized client cases and one worked example of our method, each with its source. See every result
Anonymized / Data analytics softwareData analytics software case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Recommendations
What leaders say about working with Hojabr
Recommendations for our founder, written by executives, peers and team members on LinkedIn. Read all 14 recommendations
Babak VarjavandiCEOManaged Hojabr directlyI am delighted to recommend Hojabr, who I worked with when he was our Sr. Manager of Marketing. Because of him we had a remarkable increase in our web presence, thanks to his expertise in digital marketing. As the CEO, I’ve closely observed Hojabr’s positive impact on our team. He encourages creativity and innovation, making him not only a great leader but also a catalyst for our success.
Line Atallah1x COO, 2x CMO, SaaS operatorManaged Hojabr directlyIt was my pleasure to work with Hojabr, who was a direct report to me. Hojabr led our digital marketing team, overseeing website development, digital campaigns, and data analytics. Collaborating with Hojabr was a truly enjoyable experience. His positive attitude, proactive approach to project advancement, in-depth technical knowledge, and exceptional ability to break down large projects into manageable tasks are just a few of the numerous strengths I observed during our time working together. On a personal note, Hojabr is a sincere, loyal, and warm-hearted individual, making him valuable to any team.
Amanda MillerGlobal Revenue Marketing Executive and Growth StrategistManaged Hojabr directlyWorking with Hojabr has been nothing short of inspiring. As Director of Digital Strategy & Experience, he has revolutionized our digital presence, transforming our website into a customer-centric, high-performing platform that delivers measurable business impact. Hojabr’s no-nonsense approach, combined with his relentless drive to achieve results, sets him apart as a true leader who gets things done, fast and effectively. His ability to tackle complex challenges, like integrating SEO in-house and resolving large-scale technical issues, reflects his strategic mindset and unwavering commitment to excellence.
What truly makes Hojabr exceptional is his leadership. He has not only elevated his own team, unlocking potential and delivering performance I’ve never seen before, but has also mentored across the marketing organization, raising the bar for everyone he works with. His sharp focus on delivering value, both from internal teams and external agencies, ensures that every dollar spent drives meaningful outcomes. Hojabr’s cross-functional collaboration and experimental, data-driven approach are driving results that impact the entire company, and his work is a cornerstone of our digital and revenue success.
If you’re looking for someone who combines vision, execution, and the ability to lead others to greatness, Hojabr is the person you want on your team. I’m proud to work alongside him and excited to see the incredible impact he will continue to make.
By role
Pick your role to see how we work with you
CMOs
Results and progress you can take to management and investors.
Read more →Demand generation directors
ABM, paid and RevOps programs reported on pipeline from your CRM.
Read more →Directors of web
Websites built, tested and measured for pipeline and search visibility.
Read more →Directors of growth and paid strategy
Paid media and the experience behind it, optimized against pipeline.
Read more →VPs of AI adoption
Claude and AI workflows that teams use every day, with governance.
Read more →Business owners
Get found by the right customers, with a plan that fits your budget.
Read more →Startup founders
A lean senior team and a plan to find your first customers and scale.
Read more →Marketing managers
Senior expertise that extends a lean team, without a new department.
Read more →Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
Account selection, intent, advertising and sales alerts, run weekly.
- DemandbaseOfficial partner
- 6sense
- ZoomInfo
- Bombora
- G2
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Claude, AI search visibility and the tools that measure it.
- Claude
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Search Console
- Semrush
- Ahrefs
How we start
The first 90 days
Built for 6 to 12 month sales cycles: early signal in weeks, pipeline in quarters. See the full model
Days 1 to 14
Audit the demand engine
Map funnel, channels, MarTech stack and attribution. Find where pipeline leaks.
Days 15 to 28
Design the experiment roadmap
Prioritized tests with hypotheses and kill or scale criteria agreed with sales.
Month 2
Launch and run
Weekly reporting. First opportunities typically within 60 to 90 days.
Month 3 on
Scale what wins
Move budget to programs that create pipeline. Cut the rest.
Why PlanConversion
We don’t optimize marketing metrics. We optimize revenue.
Four things enterprise teams get from us that most agency retainers do not include. See the full operating model
Senior practitioners only
The people on your first call run your program. Founder-led, with 20+ years in enterprise marketing at companies like Coveo, Assent and Nakisa.
Meet the teamOne team owns the attribution path
Strategy, paid media, web, marketing ops and GEO report against one pipeline number, so nobody optimizes in isolation.
How we workMeasured in your CRM
We report pipeline-to-spend, cost per SQL, CAC and ROAS from your CRM, not clicks, impressions or MQL counts.
Paid media to revenue scorecardDeep platform expertise
Demandbase partner, 6sense implemented for 5+ large enterprises, and hands-on with HubSpot, Salesforce, GA4, GTM, Google Ads and LinkedIn.
Demandbase programsFounder-led
“I ran enterprise marketing in-house. I know what it feels like when the agency reports clicks and sales asks where the pipeline is. We built PlanConversion to answer that question every week.”Hojabr SattariFounder and Director of Revenue Growth Strategy. Previously enterprise marketing leadership at Coveo, Assent and Nakisa.
Also from our team
Two products we built for revenue teams
Insights
Latest from the team
Practical guides on paid media, ABM, GEO, RevOps and retention. All insights
AI Overviews now appear on 88% of tracked commercial searches: what B2B teams should do
Semrush tracked 400 commercial keywords for a year and found Google AI Overviews rose from 45.75% to 88%. What it means for B2B comparison, alternatives and review pages, and a 20-query audit to run.
How to audit Demandbase intent keyword sets before you activate them
Intent keyword sets drift into duplicates and noise. A method to audit them, test a refined set against a control, and use Demandbase Rank Keyword Sets and Evaluate Keyword Set to compare against opportunity data.
B2B marketing budget for 2027: how enterprise teams should allocate spend across channels
A practical method to build a 2027 B2B marketing budget: start from the revenue target, work back through pipeline, split spend between capture and creation, protect measurement and set review gates.
How much does an ABM agency cost in Canada? What drives the price and what to budget in 2027
What determines the cost of an account-based marketing agency in Canada: scope, number of accounts, platforms, media, retainer versus project, and how to compare proposals fairly.
Board-ready marketing KPIs: what to report to the CEO, CFO and board in 2027
Which marketing KPIs leaders and boards care about: pipeline created, pipeline coverage, cost per opportunity, sales cycle, win rate, payback and what to leave out of the executive view.
How much does LinkedIn advertising cost for B2B, and how to build the budget
LinkedIn Ads costs depend on audience, objective and competition. How to build a B2B budget from pipeline targets, what our management fees look like and how to judge cost per accepted lead.
What does PlanConversion do?
PlanConversion is an enterprise demand generation agency. We run account-based marketing, Demandbase programs, B2B paid media, RevOps, conversion rate optimization, generative engine optimization (GEO), Claude implementation and website development as one program, reported on pipeline and ARR.
Who does PlanConversion work with?
Enterprise B2B companies in industrial technology, data and analytics software, and enterprise SaaS, with 6 to 12 month sales cycles and buying committees of 6 to 10 people. Clients include ABB Canada, KNIME and Nakisa.
Where is PlanConversion based?
Montreal, Quebec. We work with teams across Canada and the United States.
Is PlanConversion a B2B marketing agency in Montreal?
Yes. PlanConversion is a B2B marketing and demand generation agency based in Montreal, at 8255 Ave. Mountain Sights. We run ABM, paid media, RevOps, CRO and GEO for enterprise B2B teams in Montreal and across Canada, the United States and Europe.
How much does PlanConversion cost?
Paid media management is 15% of ad spend (down to 10% at higher spend) with a monthly minimum and a one-time setup fee. Demandbase, ABM and other programs are scoped in a conversation around your goals and budget, and we work within what you can invest. The first step is a 30-minute call.
How quickly will we see results?
The audit and experiment roadmap take the first 28 days. Campaigns launch in month two, and first opportunities typically appear within 60 to 90 days. Revenue follows your sales cycle.
Who actually does the work?
Senior specialists do the work, and founder Hojabr Sattari leads strategy on every engagement.