# PlanConversion

> PlanConversion is a founder-led demand generation agency in Montreal and a Demandbase partner that has implemented 6sense for 5+ large enterprises. We run ABM, paid media, RevOps, CRO, GEO and AI adoption as one program for enterprise B2B teams, measured in pipeline and ARR.

PlanConversion is based at 8255 Ave. Mountain Sights, Office 503, Montreal, QC H4P 2B5, Canada, and serves enterprise B2B companies in Canada, the United States and Europe. Founder: Hojabr Sattari (Founder and Director of Revenue Growth Strategy), formerly in enterprise marketing leadership at Coveo, Assent and Nakisa. Clients include ABB, KNIME, Nakisa, YULiv, LOCUS-AD, Académie Marie-Claire, Encino Pet Hospital, Coveo, Assent. Contact: sattari@planconversion.com, (438) 402-3340.

## Services

- [Account-based marketing](https://www.planconversion.com/services/abm): Campaigns for sales-approved target accounts, by tier and buying role. Measured by: Meetings, opportunities and revenue per target account.
- [Demandbase programs](https://www.planconversion.com/services/demandbase-partner): We operate Demandbase end to end so account activity turns into pipeline. Measured by: Account engagement to opportunity conversion.
- [Paid media](https://www.planconversion.com/services/paid-media): LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline. Measured by: SQLs and pipeline by channel, from the CRM.
- [RevOps and marketing operations](https://www.planconversion.com/services/revops): CRM, attribution, routing and dashboards your sales and finance teams trust. Measured by: Attribution coverage and speed to lead.
- [Conversion rate optimization](https://www.planconversion.com/services/cro): Landing page, form and demo-flow tests that produce more qualified conversations. Measured by: Qualified demo rate, not form fills.
- [Generative engine optimization](https://www.planconversion.com/services/geo): Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Measured by: Share of answer and citation accuracy by engine.
- [Claude implementation](https://www.planconversion.com/services/claude-implementation): Claude connected to your product knowledge, brand rules and approved proof. Measured by: Hours saved and output passing review first time.
- [AI adoption and process optimization](https://www.planconversion.com/services/ai-adoption): Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows. Measured by: Cycle time, hours returned and adoption by team.
- [Website development](https://www.planconversion.com/services/website-development): Service, campaign and lead-gen pages built for conversion, tracking and AI search. Measured by: Qualified conversions and page speed.
- [Audit, market research and competitive strategy](https://www.planconversion.com/services/market-research): Audit what you have, map your market and competitors, and leave with a plan that is hard to copy. Measured by: Gaps ranked by revenue impact and a 90-day plan you can fund.

## Programs

- [1:few ABM campaigns](https://www.planconversion.com/abm/1-to-few-campaigns): B2B teams with clear segments, enough pipeline value per segment, and a sales team ready to follow up.
- [1:1 ABM campaigns](https://www.planconversion.com/abm/1-1-campaigns): Strategic accounts where deal size, timing or strategic value justifies dedicated work.
- [ABM pilot](https://www.planconversion.com/abm/pilot-campaigns): B2B teams that want proof before investing in a larger ABM program.
- [New to ABM](https://www.planconversion.com/abm/new-to-abm): B2B teams starting ABM for the first time.
- [6sense implementation](https://www.planconversion.com/abm/6sense-implementation): Enterprise teams launching 6sense, or re-implementing it after a setup that never reached sales.
- [Platform rebuild](https://www.planconversion.com/services/demandbase-partner/platform-rebuild): Teams whose Demandbase account scores do not match what sales sees, or whose renewal is approaching without proof of impact.
- [ABM strategy](https://www.planconversion.com/services/demandbase-partner/abm-strategy): Teams whose target list was built once and no longer reflects the accounts that actually buy.
- [Campaign execution](https://www.planconversion.com/services/demandbase-partner/campaign-execution): Teams with a strategy in place whose campaigns are not moving accounts forward.
- [Sales alignment](https://www.planconversion.com/services/demandbase-partner/sales-alignment): Teams where intent fires but sales has no play to run.
- [Attribution and reporting](https://www.planconversion.com/services/demandbase-partner/attribution-reporting): Leadership teams that cannot tell whether Demandbase spend justifies renewal.
- [Headless architecture](https://www.planconversion.com/services/website-development/headless-architecture): B2B marketing teams blocked by a slow site or a CMS that does not fit their pages.
- [A/B testing program](https://www.planconversion.com/services/cro/ab-testing): B2B teams with a few thousand visitors a month on paid landing pages, pricing or demo flows, and a sales team that can tell a good lead from a form fill.
- [Website personalization](https://www.planconversion.com/services/cro/website-personalization): B2B teams running ABM or segmented paid programs whose website still shows every visitor the same generic page.

## Industries

- [Industrial technology and manufacturing](https://www.planconversion.com/industries/industrial-technology): Electrification, automation and industrial equipment sold through engineers, distributors and procurement.
- [Data and analytics software](https://www.planconversion.com/industries/data-analytics-software): Platforms with product-led adoption, open-source communities and enterprise expansion.
- [Enterprise SaaS](https://www.planconversion.com/industries/enterprise-saas): Complex platforms sold to buying committees on 6 to 12 month cycles.

## Team

- [Hojabr Sattari](https://www.planconversion.com/team/hojabr-sattari), Founder and Director of Revenue Growth Strategy
- [Kyumars Dadelahi](https://www.planconversion.com/team/kyumars-dadelahi), Senior Manager, Digital Performance
- [Ali Boukerroui](https://www.planconversion.com/team/ali-boukerroui), Senior Web Developer and AI Solutions Architect
- [Ezgi Konya](https://www.planconversion.com/team/ezgi-konya), Paid Media Specialist and Account Manager
- [George](https://www.planconversion.com/team/george), Director of Marketing Operations and Automation
- [Ash](https://www.planconversion.com/team/ash), GEO, SEO and Inbound Marketing Manager
- [Alex](https://www.planconversion.com/team/alex), Senior Manager, SEO, GEO and AEO
- [Becky Woodford](https://www.planconversion.com/team/becky-woodford), Webinar and Event Programs Lead
- [Anita](https://www.planconversion.com/team/anita), Senior Graphic Designer and UX/UI Designer
- [Sadaf](https://www.planconversion.com/team/sadaf), Customer Success Manager
- [Adam](https://www.planconversion.com/team/adam), Senior Web Developer

## Comparisons


## By role
- [A senior revenue team that helps you show results to management](https://www.planconversion.com/for/cmo): A senior-level team that works alongside your marketing team, with data-driven advisory, execution and weekly and monthly reporting built for CMOs at enterprise companies.
- [Demand generation that runs on your CRM, owned by senior practitioners](https://www.planconversion.com/for/demand-generation-directors): Senior practitioners who run ABM, paid media, RevOps and CRO as one program for directors of demand generation at enterprise B2B companies, reported on pipeline.
- [A web team that builds for pipeline, not just for launch](https://www.planconversion.com/for/web-directors): Design, build and optimize enterprise B2B websites with conversion testing, measurement and search and AI visibility built in, for directors of web.
- [Paid and growth programs optimized for pipeline, not platform metrics](https://www.planconversion.com/for/growth-and-paid-directors): Paid media, landing page experience and measurement run as one program for directors of growth, paid strategy and experience at enterprise B2B companies.
- [Make AI adoption stick across marketing and revenue teams](https://www.planconversion.com/for/vp-ai-adoption): Map marketing and revenue workflows, implement Claude on governed knowledge and train teams, for VPs and leaders of AI adoption at enterprise companies.
- [Get the visibility your business deserves](https://www.planconversion.com/for/business-owners): Senior marketing support for business owners: an audit of where you stand, a plan built from your market and competitors, and execution that brings visibility and leads.
- [Find your market, then win it with a lean plan](https://www.planconversion.com/for/startup-founders): Market research, competitor analysis and a lean growth plan for startup founders, with senior execution, clear stop rules and reporting you can share with investors.
- [Add senior expertise to your team without hiring a department](https://www.planconversion.com/for/marketing-managers): Extend a lean marketing team with senior specialists in paid media, ABM, web, operations and reporting, plus audit and competitor analysis to set priorities.

- [Demandbase vs 6sense, from a team that implements both](https://www.planconversion.com/compare/demandbase-vs-6sense): An implementation partner’s comparison of Demandbase and 6sense for enterprise B2B: strengths, data, advertising, orchestration, team requirements and how to decide.
- [GEO vs SEO: same foundations, different finish line](https://www.planconversion.com/compare/geo-vs-seo): How generative engine optimization differs from SEO for enterprise B2B: goals, signals, content, measurement and how to run both without doubling the work.
- [ABM platform or LinkedIn Ads: when each one makes sense](https://www.planconversion.com/compare/abm-platform-vs-linkedin-ads): When LinkedIn Ads with a good account list is enough for ABM, and when an enterprise ABM platform such as Demandbase or 6sense earns its cost.
- [Agency or in-house demand generation: a side-by-side comparison](https://www.planconversion.com/compare/agency-vs-in-house): Cost, speed, expertise and control compared: when enterprise B2B teams should hire, use an agency, or combine both for demand generation.
- [PlanConversion vs Directive: an honest comparison](https://www.planconversion.com/compare/planconversion-vs-directive): PlanConversion vs Directive compared for enterprise B2B demand generation: focus, services, ABM platforms, languages, pricing transparency and when each agency is the better fit.
- [PlanConversion vs Powered by Search: an honest comparison](https://www.planconversion.com/compare/planconversion-vs-powered-by-search): PlanConversion vs Powered by Search compared for enterprise B2B: paid ads and GEO focus, ABM platforms, languages, pricing transparency and which fits your buying cycle.
- [PlanConversion vs Web Tonic: an honest comparison](https://www.planconversion.com/compare/planconversion-vs-web-tonic): PlanConversion vs Web Tonic compared: enterprise B2B demand generation and ABM versus a broad growth marketing agency, with services, pricing and when each fits.
- [PlanConversion vs Demand Spring: an honest comparison](https://www.planconversion.com/compare/planconversion-vs-demand-spring): PlanConversion vs Demand Spring compared: hands-on enterprise demand generation and ABM execution versus a revenue marketing and martech consultancy.
- [PlanConversion vs DevCommX: an honest comparison](https://www.planconversion.com/compare/planconversion-vs-devcommx): PlanConversion vs DevCommX compared for ABM: platform-led ABM with paid media, CRO and RevOps versus outbound-led ABM, with pricing, terms and when each fits.

## Locations

- [Montreal](https://www.planconversion.com/locations/montreal): PlanConversion is a Montreal B2B demand generation agency at 8255 Ave. Mountain Sights: ABM, Demandbase and 6sense, paid media, RevOps, GEO and AI adoption for enterprise teams, in English and French.
- [Toronto](https://www.planconversion.com/locations/toronto): ABM, Demandbase and 6sense, B2B paid media, RevOps and GEO for Toronto enterprise teams, run by PlanConversion from Montreal with in-person visits when needed.
- [Canada](https://www.planconversion.com/locations/canada): A Canadian demand generation agency for enterprise B2B: ABM, Demandbase and 6sense, paid media, RevOps, GEO and AI adoption, with CASL, Law 25 and bilingual campaigns handled.
- [Europe](https://www.planconversion.com/locations/europe): PlanConversion works remotely with European B2B teams, including in France and Italy, on ABM, Demandbase and 6sense, paid media, RevOps, GEO and North American expansion.

## Free tools

- [A/B test sample size and duration calculator](https://www.planconversion.com/tools/ab-test-calculator): How long will your test take, and is your traffic enough?
- [CRO revenue impact calculator](https://www.planconversion.com/tools/cro-revenue-calculator): What a conversion lift is worth in pipeline and revenue.
- [Attribution model simulator](https://www.planconversion.com/tools/attribution-model-simulator): See how one deal’s credit shifts across five attribution models.
- [Tracking signal loss estimator](https://www.planconversion.com/tools/tracking-loss-estimator): How many paid conversions your ad platforms cannot see.
- [Paid media to revenue scorecard](https://www.planconversion.com/tools/paid-media-roi-calculator): Pipeline-to-spend, cost per SQL, ROAS and CAC against enterprise benchmarks.

## Client results (2026)

- Data analytics software client (anonymized pending approval): 51% lower cost per lead with volume steady; 9 in 10 leads met the quality standard verified in the CRM; 77% of qualified search leads from purpose-built landing pages; 100% of paid leads traceable from first touch to closed deal.
- Worked paid-to-revenue campaign (anonymized, rounded): $600K media, $7.2M marketing-sourced pipeline (12:1), $1.9M closed-won, CAC -34%, cost per SQL -41%, 26% win rate, 3.2x program ROI.

## Software by PlanConversion

- [Bigphone.ai](https://bigphone.ai): AI voice agents that call leads, handle objections and book meetings. Launch $149/month (1,000 calls), Growth $499 (5,000), Enterprise $1,499 (15,000), USD.
- [Webetti](https://webetti.com): AI website builder that turns a description into a designed, editable website.

## Languages

The full site is available in English (https://www.planconversion.com), Quebec French (https://www.planconversion.com/fr) and Italian (https://www.planconversion.com/it). Each page links to its other language versions with hreflang. RSS: https://www.planconversion.com/rss.xml, https://www.planconversion.com/fr/rss.xml, https://www.planconversion.com/it/rss.xml.

### French-only articles (Quebec market)

- [Loi 25 et marketing B2B : garder le suivi et l’attribution sans perdre la mesure du pipeline](https://www.planconversion.com/fr/blog/loi-25-marketing-b2b-suivi-attribution): Ce que la Loi 25 change pour le marketing B2B au Québec : consentement, témoins, technologies de profilage, personne responsable, et comment garder une attribution du pipeline fiable avec un suivi fondé sur le consentement.
- [Campagnes B2B bilingues au Québec : Loi 96, Charte de la langue française et bonnes pratiques](https://www.planconversion.com/fr/blog/campagnes-b2b-bilingues-loi-96): Comment mener des campagnes B2B en français et en anglais qui respectent la Charte de la langue française renforcée par la Loi 96 et qui convertissent : sites Web, publicités, pages d’atterrissage, contrats et ventes.
- [ABM pour les entreprises québécoises : viser les grands comptes au Canada et aux États-Unis](https://www.planconversion.com/fr/blog/abm-entreprises-quebecoises-marche-nord-americain): Comment une entreprise B2B québécoise peut utiliser le marketing basé sur les comptes pour percer le reste du Canada et le marché américain : liste de comptes, preuves, médias, ventes et mesure.
- [GEO en français : être cité par ChatGPT, Perplexity et Gemini quand on vous cherche en français](https://www.planconversion.com/fr/blog/geo-recherche-ia-en-francais): Pourquoi une entreprise bien citée en anglais peut être absente des réponses IA en français, et comment bâtir les pages sources, les faits et la présence tierce en français qui font la différence au Québec.

### Italian-only articles (Italian market)

- [ABM per le aziende manifatturiere italiane: come conquistare grandi account in Nord America](https://www.planconversion.com/it/blog/abm-aziende-manifatturiere-italiane-nord-america): Come un’azienda manifatturiera o di tecnologia industriale italiana può usare l’account-based marketing per entrare in Canada e negli Stati Uniti: lista di account, prove, canali, vendite e misurazione.
- [GDPR e tracciamento nel B2B: come misurare la pipeline senza violare il consenso](https://www.planconversion.com/it/blog/gdpr-tracciamento-b2b-attribuzione-pipeline): Cosa significano GDPR e linee guida del Garante sui cookie per il marketing B2B in Italia: consenso, pixel pubblicitari, email, trasferimenti verso gli Stati Uniti e un’attribuzione della pipeline che regge con meno cookie.
- [Dalla fiera alla pipeline: come rendere misurabili le fiere B2B](https://www.planconversion.com/it/blog/fiere-b2b-pipeline-misurabile): Come le aziende B2B italiane trasformano fiere come SPS Italia, MECSPE o le grandi fiere internazionali in opportunità misurabili nel CRM: account target, meeting prenotati, raccolta dati conforme e follow-up entro 48 ore.
- [LinkedIn Ads per il B2B in Italia: targeting, creatività in italiano e misurazione della pipeline](https://www.planconversion.com/it/blog/linkedin-ads-b2b-italia): Come impostare LinkedIn Ads per il B2B in Italia: audience più piccole, liste di account, creatività in italiano, offerte per fase d’acquisto e misurazione su meeting e pipeline nel CRM.

## Key pages

- [Pricing](https://www.planconversion.com/pricing): Demandbase programs $25K to $60K per month; paid media retainers $2,550 to $5,100 per month plus $1,750 setup; month to month; prices in USD.
- [Case studies](https://www.planconversion.com/case-studies): CRM-reported results from enterprise engagements.
- [About](https://www.planconversion.com/about): Founder and team.
- [Contact](https://www.planconversion.com/contact): Book a 30-minute strategy call.
- [Pipeline gap calculator](https://www.planconversion.com/tools/pipeline-gap-calculator): Free tool to calculate the pipeline and opportunities marketing needs.
- [Glossary](https://www.planconversion.com/glossary): Definitions of ABM, GEO, pipeline and attribution terms.

## Insights

- [What is generative engine optimization (GEO)? A guide for enterprise B2B](https://www.planconversion.com/guides/what-is-generative-engine-optimization): What GEO is, how it differs from SEO, how AI assistants choose which vendors to cite, and how enterprise B2B teams measure it.
- [How much does a Demandbase agency cost?](https://www.planconversion.com/guides/how-much-does-a-demandbase-agency-cost): What enterprise teams pay an agency to operate Demandbase, what is included at each level, and how to judge whether it pays back.
- [How to run an ABM pilot that leadership can act on](https://www.planconversion.com/guides/how-to-run-an-abm-pilot): A step-by-step approach to scoping, running and reading an ABM pilot so the result is a clear decision to scale, adjust or stop.
- [B2B demand generation planning for 2027: the enterprise playbook](https://www.planconversion.com/blog/b2b-demand-generation-planning-2027): How enterprise B2B teams should plan 2027 demand generation: buying groups, AI search, rep-free buying, budget allocation by funnel stage and a 90-day launch plan tied to pipeline.
- [B2B website planning for 2027: built for buyers, AI search and conversion](https://www.planconversion.com/blog/b2b-website-planning-2027): What an enterprise B2B website needs in 2027: self-serve buying paths, answer-first pages for AI search, proof that survives scrutiny, multilingual structure, conversion testing and tracking built in.
- [Lessons learned from 2026: what enterprise demand gen teams should change for 2027](https://www.planconversion.com/blog/b2b-demand-generation-lessons-learned-2026): Ten lessons from running enterprise B2B demand generation in 2026: measurement, buying groups, AI search, ABM platforms, paid media, content and sales handoff, and what to do differently in 2027.
- [How to choose a B2B demand generation agency for 2027: 12 mistakes to avoid](https://www.planconversion.com/blog/how-to-choose-b2b-demand-generation-agency-2027): A practical guide to selecting an enterprise B2B demand generation agency for 2027: the questions to ask, the proof to demand, red flags in proposals and the 12 most common agency selection mistakes.
- [Multi-touch, multi-platform demand generation for global, multilingual enterprises](https://www.planconversion.com/blog/multi-touch-multi-platform-demand-generation-global-multilingual): How global B2B enterprises build a multi-touch, multi-platform demand engine across regions and languages: buying groups, channel roles, native-language content, attribution and governance.
- [Why an embedded agency team instead of one in-house hire (and when to hire instead)](https://www.planconversion.com/blog/embedded-agency-team-vs-in-house-hire): One senior in-house demand generation hire versus an embedded agency team for enterprise B2B in 2027: skills coverage, ramp time, cost, continuity and when hiring is the better choice.
- [Offline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fills](https://www.planconversion.com/blog/google-ads-offline-conversions-enterprise-b2b): Why enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.
- [Value-based bidding in Google Ads: how enterprise teams train the algorithm on their ICP](https://www.planconversion.com/blog/google-ads-value-based-bidding-icp-enterprise): How enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.
- [AI adoption for enterprise marketing teams: a 90-day plan that sticks](https://www.planconversion.com/blog/ai-adoption-marketing-team-90-day-plan): A practical 90-day plan for moving an enterprise marketing team from scattered AI experiments to governed, measured AI workflows.
- [Enterprise demand generation in Canada: what changes when you sell from here](https://www.planconversion.com/blog/enterprise-demand-generation-canada): How Canadian enterprise B2B teams should plan demand generation: smaller account lists, bilingual Quebec buyers, CASL and Law 25, and building US pipeline from Canada.
- [B2B attribution challenges: why paid media looks worse than it is](https://www.planconversion.com/blog/b2b-attribution-challenges-paid-media): Why B2B attribution breaks between the lead and the closed deal, what it costs paid media budgets, and the five-step fix that ties every paid dollar to pipeline and revenue.
- [Enterprise buying committees: how to reach all 6 to 10 stakeholders](https://www.planconversion.com/blog/enterprise-saas-buying-committee-reach-every-stakeholder): How enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.
- [First-party cookies and server-side tracking: getting paid media visibility back](https://www.planconversion.com/blog/first-party-cookies-server-side-tracking-paid-media): How Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.
- [How to measure share of answer in ChatGPT, Perplexity and Google AI Overviews](https://www.planconversion.com/blog/measure-share-of-answer-chatgpt-perplexity-ai-overviews): A method for measuring B2B visibility in AI search: build a buyer question set, test across engines, score mentions, citations and accuracy, and track change monthly.
- [A/B testing and personalization for B2B: a playbook for low-traffic, high-value funnels](https://www.planconversion.com/blog/b2b-ab-testing-personalization-playbook): How B2B teams should run A/B tests and website personalization when traffic is low and deals are large: sample sizes, what to test first, audience relevancy and measuring on qualified demos.
- [Marketing process optimization: finding where AI and automation actually save time](https://www.planconversion.com/blog/marketing-process-optimization-where-ai-saves-time): How to map marketing and revenue processes, score each step for automation, and decide where AI agents, rules-based automation or people should do the work.
- [How to build an enterprise ABM target account list sales will actually work](https://www.planconversion.com/blog/build-enterprise-abm-target-account-list): A practical method for building an ABM target account list from closed-won data, fit, intent and sales capacity, so reps follow up on the accounts marketing pays to reach.
- [How to choose a Demandbase partner agency: 10 questions to ask](https://www.planconversion.com/blog/choosing-a-demandbase-partner-agency): What to ask before hiring an agency to operate Demandbase: partner status, operating model, sales alignment, reporting, staffing, pricing and how they prove ROI before renewal.
- [Industrial technology marketing: how to measure distributor-influenced pipeline](https://www.planconversion.com/blog/measure-distributor-influenced-pipeline-industrial): How industrial and manufacturing companies credit marketing for demand that closes through distributors, contractors and channel partners.
- [How B2B marketing teams use Claude: 7 workflows that save hours every week](https://www.planconversion.com/blog/how-b2b-marketing-teams-use-claude-workflows): Seven practical Claude workflows for enterprise B2B marketing teams, from account research and campaign briefs to content QA and weekly reporting summaries.
- [CASL and B2B email: what Canadian demand generation teams need to get right](https://www.planconversion.com/blog/casl-b2b-email-demand-generation): A practical overview of Canada’s Anti-Spam Legislation for B2B marketers: consent types, identification and unsubscribe rules, and how to keep email programs both compliant and productive.
- [B2B landing page optimization: what to test first for more qualified demos](https://www.planconversion.com/blog/b2b-landing-page-optimization-what-to-test-first): A prioritized list of B2B landing page tests that move qualified demo rate, from offer and proof to form length and page path, plus how to measure them properly.
- [Is Demandbase worth it? How to prove ROI before renewal](https://www.planconversion.com/blog/is-demandbase-worth-it-prove-roi-before-renewal): How to evaluate Demandbase return on investment before renewal: what to measure, how to compare target and non-target accounts, and what to fix if the numbers are weak.
- [6sense implementation checklist: 36 items for a rollout that reaches sales](https://www.planconversion.com/blog/6sense-implementation-checklist): A practical 6sense implementation checklist covering integrations, data, segments, intent keywords, buying stages, orchestrations, sales activation and reporting.
- [From free users to enterprise deals: product-led signals for data software ABM](https://www.planconversion.com/blog/product-led-signals-data-software-abm): How data and analytics software companies turn open-source and free-tier usage into account-level signals, ABM plays and enterprise pipeline.
- [LinkedIn Ads for enterprise B2B: reaching the buying committee without wasting budget](https://www.planconversion.com/blog/linkedin-ads-enterprise-buying-committee-targeting): How to structure LinkedIn Ads for enterprise buying committees: account lists, role targeting, offers by stage and reporting meetings instead of clicks.
- [Gated vs ungated content in the AI search era](https://www.planconversion.com/blog/gated-vs-ungated-content-ai-search): Why enterprise B2B teams are opening up content so buyers and AI assistants can read and cite it, and when a gate still makes sense.
- [B2B attribution sales and finance will trust: a practical model for HubSpot and Salesforce](https://www.planconversion.com/blog/b2b-attribution-model-hubspot-salesforce): A practical B2B attribution setup for HubSpot and Salesforce: clean source data, account-level influence, opportunity-based reporting and rules everyone agrees on.
- [How to get your B2B company recommended by ChatGPT: a 30-day GEO plan](https://www.planconversion.com/blog/get-b2b-company-recommended-by-chatgpt-30-day-plan): A 30-day generative engine optimization plan for B2B companies: audit AI answers, fix company facts, publish answer-ready pages, add schema and align third-party sources.
- [1:1 vs 1:few vs 1:many ABM: which model fits your deal size?](https://www.planconversion.com/blog/one-to-one-vs-one-to-few-vs-one-to-many-abm): How to choose between 1:1, 1:few and 1:many account-based marketing based on deal value, number of target accounts and the resources each model needs.
- [Comparison pages: how to win "X vs Y" and "alternatives" searches and AI answers](https://www.planconversion.com/blog/comparison-pages-win-vs-and-alternatives-searches): How B2B companies build fair, useful comparison and alternatives pages that rank in search, get cited by AI assistants and convert high-intent buyers.
- [Headless CMS for B2B marketing sites: when it pays off and when it does not](https://www.planconversion.com/blog/headless-cms-b2b-marketing-site-when-it-pays-off): When a headless CMS makes sense for a B2B marketing website, what it costs in complexity, and how to plan content models, SEO and governance so marketing can publish fast.
- [Google Ads for enterprise B2B: separating buying intent from research traffic](https://www.planconversion.com/blog/google-ads-enterprise-b2b-buying-intent-vs-research): How to structure enterprise B2B Google Ads so budget goes to buying-intent searches, research and support queries are filtered out, and results are measured in the CRM.
- [From MQLs to pipeline: how to move your marketing scorecard to revenue metrics](https://www.planconversion.com/blog/mqls-to-pipeline-marketing-scorecard): A practical way to replace MQL targets with pipeline, opportunity and revenue metrics that sales and finance trust, without losing early indicators.
- [Demandbase intent signals: how to turn them into sales action](https://www.planconversion.com/blog/demandbase-intent-signals-to-sales-action): A practical playbook for turning Demandbase intent and engagement signals into routed alerts, sales plays and a weekly account review that produces meetings.
- [Enterprise website conversion paths: what your homepage should do](https://www.planconversion.com/blog/enterprise-homepage-conversion-paths): How to design a B2B homepage and conversion paths for enterprise buyers: clear positioning, proof, paths by role and offers matched to buying stage.
- [How to build a B2B demand generation budget your CFO will approve](https://www.planconversion.com/blog/b2b-demand-generation-budget-cfo-will-approve): How enterprise marketers build a demand generation budget from pipeline targets backward, with channel assumptions, test budgets and the reporting finance needs.
- [Demo request forms: how many fields should an enterprise form have?](https://www.planconversion.com/blog/enterprise-demo-request-form-how-many-fields): How to design enterprise demo request forms that balance conversion and qualification: which fields to keep, which to enrich, multi-step forms and routing.
- [Agency vs in-house demand generation: a decision framework for enterprise teams](https://www.planconversion.com/blog/agency-vs-in-house-demand-generation-enterprise): When enterprise B2B teams should build demand generation in-house, use an agency, or combine both, based on skills, speed, cost and ownership.
- [Lead routing and speed to lead: stop losing enterprise buyers after the form](https://www.planconversion.com/blog/lead-routing-speed-to-lead-enterprise): How to design lead routing for enterprise B2B: match leads to accounts and owners, route by tier and intent, alert reps with context and measure speed to lead.
- [Choosing an ABM platform: questions to ask before buying Demandbase or 6sense](https://www.planconversion.com/blog/choosing-abm-platform-demandbase-6sense-questions): The questions enterprise teams should answer before buying an ABM platform such as Demandbase or 6sense, from data fit and integrations to who will run it.
- [Building a shared knowledge base for Claude: product facts, proof and brand rules](https://www.planconversion.com/blog/build-shared-knowledge-base-claude-marketing): How to structure the knowledge a marketing team gives Claude: product facts, approved proof, buyer insights, brand rules and templates, and how to keep it current.
- [Claude for sales enablement: account briefs in minutes, not hours](https://www.planconversion.com/blog/claude-sales-enablement-account-briefs): How enterprise teams use Claude to produce consistent account briefs for reps: what to include, which sources to connect and how to keep briefs accurate.
- [Technical SEO checklist for B2B websites in the AI search era](https://www.planconversion.com/blog/technical-seo-checklist-b2b-websites-ai-search): A technical SEO and AI search checklist for B2B websites: crawlability, AI crawler access, structured data, llms.txt, page speed, internal linking and answer-ready content.
- [Selling to engineers: content and paid media technical buyers trust](https://www.planconversion.com/blog/technical-buyers-content-paid-media-engineers): How industrial and technology companies market to engineers and technical evaluators with specifications, documentation and targeted paid media.
- [What should paid media reports focus on?](https://www.planconversion.com/blog/paid-media-reports-should-show-pipeline): Paid media reports should show which accounts showed intent, which offers created meetings and which campaigns to stop funding, not just spend, CPC and lead volume.

## Optional

- [Full text for LLMs](https://www.planconversion.com/llms-full.txt)