Request a callAudit, market research and competitive strategy
Know your market better than your competitors do, then plan around it
Get the visibility your business deserves
In short
PlanConversion helps business owners get found by the customers they want. We start with an audit and a close look at your market and competitors, build a plan that fits your budget, and run the work: search, ads, website and measurement. You work with senior people and get plain-language reporting that shows what came in and what it cost.
Last updated
What you are dealing with
The pressures we hear from this role
You do not know what is working
Leads arrive from several places and nobody can say which spend or effort produced them.
Competitors show up first
Customers find the other players when they search, ask an AI assistant or compare options, and you are not in the shortlist.
Past agencies over-promised
Reports full of clicks and impressions, little explanation and no clear link to revenue.
No time to manage marketing
You run the business. You need a team that brings the expertise and keeps things moving.
How we help
A senior team that works as part of yours
Audit, market research and competitor analysis
We look at where you stand, who you compete with and how your customers choose, then give you a prioritized plan.
A plan sized to your budget
We start where visibility is cheapest to win and test before scaling, so money goes to what works.
Senior people running the work
Search, ads, website and tracking handled by experienced specialists, with one point of contact.
Plain-language reporting
Leads, calls, cost per lead and what we change next, without jargon.
Reporting rhythm
Built so you can show progress to management
We know which numbers matter to executive teams and investors, so the reporting is designed to be taken straight into the room.
Weekly
What moved, what we changed and what we test next. A working report for your team, 30 minutes.
Monthly
An executive readout: pipeline, revenue, cost per opportunity, progress against target and a budget recommendation.
Quarterly
Reset priorities with leadership from what the CRM shows, with the story ready for the board and investors.
What we report
The metrics your management team and investors care about
- Leads and calls by source
- Cost per qualified lead
- Visibility in local and AI search
- Revenue from marketing-sourced customers
Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Claude, AI search visibility and the tools that measure it.
- Claude
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Search Console
- Semrush
- Ahrefs
Services for this role
The programs we run for you
Paid media
Paid media managed against pipeline and revenue
Website development
Pages that explain the offer and capture demand
Generative engine optimization
Get AI assistants to understand, cite and recommend you
FAQ
Questions from this role
Do you work with small and mid-sized businesses?
Yes. We work with enterprise teams and with owners and founders. For smaller businesses the usual start is an audit and plan, then a program scoped to your budget.
Where do we start?
With a short call, then the audit, market research and competitor analysis. You leave with a plan you can run yourself or ask us to run.
Do we sign a long contract?
Programs run month to month, and you own your ad accounts and data.
