Every question, answered

The work is managed weekly, and senior staffing, including founder Hojabr Sattari, stays the same from month 2 to month 24. You stay because the pipeline report justifies it, not because a contract says so. Prepaying 3 months saves 15% and prepaying 6 months saves 20%.

Yes. We review your Google, LinkedIn and Microsoft accounts against your CRM data and show where spend is leaking and what we would fix first. You keep the notes whether or not you hire us.

We connect UTMs, forms, offline conversions and campaign fields so every paid touch lands on the contact, account and opportunity in your CRM. Reporting shows meetings, opportunities and pipeline by channel and campaign, not just platform conversions.

The band is your total monthly media spend across the platforms we manage. The retainer covers strategy, management, testing, creative review and reporting. Media spend, platform licenses (for example Demandbase or 6sense) and net-new landing page builds beyond testing are not included.

Those programs are scoped separately or combined into an integrated demand engine with one team and one pipeline report. Tell us what needs to improve and we will send the right scope.

Your existing stack where possible: HubSpot, Webflow, WordPress or a headless Next.js build, with VWO, Optimizely or GA4 experiments for testing. We avoid adding tools you have to maintain later.

Yes. On the call we walk through relevant programs and reporting from similar enterprise engagements, under NDA where client details are confidential.

The audit runs in the first two weeks and rebuilt campaigns typically launch within the first 30 days. Demandbase programs have controlled campaigns live by around week ten.

Waste reduction and lead quality changes usually show in the first month. First opportunities typically appear within 60 to 90 days. Revenue follows your sales cycle, often 6 to 12 months for enterprise deals.

Senior specialists, with founder Hojabr Sattari leading strategy and execution on every account. There is no hand-off to junior staff after the contract is signed.

When you already have senior paid media, marketing operations and analytics people with time to run weekly tests. Many clients use PlanConversion to build the system, then hand parts of it to an in-house team we help train.

Direct to platforms. You own the ad accounts and data, pay platforms on your own billing, and we never mark up media.

Your Demandbase CSM supports the platform. PlanConversion operates the program: account strategy, campaigns, sales plays and pipeline reporting.

You get a diagnostic in the first two weeks. Controlled campaigns are usually live by week ten.

No. The pilot is three months. Later months depend on results.

PlanConversion Demandbase programs are fixed monthly fees: $25K for a core pilot, $40K for a full program and $60K for enterprise scale. Media spend is separate.

HubSpot and Salesforce, plus GA4, GTM, LinkedIn, Google Ads, Demandbase and 6sense integrations.

The 90-day plan fixes the data foundation in month one, builds the system in month two and runs reporting in month three. In one enterprise engagement attribution was live in 14 days.

No. We work alongside them, document every rule and hand off so your team can run it.

SEO competes for clicks in search results using keywords and links. GEO competes for mentions, citations and recommendations inside AI-generated answers, using clear facts, proof, structured pages and consistent third-party sources.

ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.

Share of answer for a fixed set of buyer questions, citation count and accuracy, competitor presence and how each engine describes you, tracked monthly.

No. AI engines lean on pages that are already crawlable, fast and well structured. GEO builds on technical SEO and changes what the content says and how it is sourced.

With a diagnostic: a fixed set of buyer questions run across engines, so you know where you appear, who wins instead and which pages and sources to fix first.

Moving from scattered individual AI use to shared, governed workflows where AI handles defined steps (research, drafting, QA, reporting) inside the processes your team already runs, with clear review points.

High-volume, rules-based steps with clear inputs: campaign briefs, account research, content QA, weekly reporting summaries and lead follow-up drafts. Start with two or three and measure before expanding.

Against a baseline set before rollout: cycle time per process, hours returned per role, output volume, first-pass approval rate and adoption by team.

Claude implementation sets up the knowledge, agents and skills. AI adoption and process optimization starts with how work flows across the team, redesigns the process, and then applies AI and automation where it changes speed and cost.

A structured review of your current marketing and the market around it: how you are found, how you convert, how buyers compare options and how competitors present themselves. The output is a ranked list of gaps and a plan, not a long report nobody uses.

No. Enterprise teams use it before budget cycles and launches. Business owners and startup founders use it as a starting point, to see where visibility is cheapest to win before spending on ads or hiring an agency.

Read-only access to analytics, search console and ad accounts where they exist, a list of known competitors and a conversation with someone who talks to customers. We ask for no access beyond what the work needs.

It comes from your own data, your buyers’ language and a specific read of the gaps competitors leave open, not from a generic template. Copying the tactics without the insight rarely works.

Yes. The plan is written so your team or another partner can execute it. If you want help, we run the programs that fit, from paid media to ABM, as one team.

Typically strategic enterprise deals where the contract value is many times the cost of the dedicated assets and media.

The account executive co-owns the plan. Marketing builds the assets and signals; sales runs the conversations, and both review the account weekly.

No. Most teams start with LinkedIn, their CRM and a clean account list. Platforms like Demandbase add value once the basics work.

Starting with too many accounts and no agreement with sales. The system is the product: rules, tracking and follow-up come before spend.

No. Scope depends on the initial diagnostic. Many accounts need targeted fixes rather than a full rebuild.

Against account movement: engagement, meetings, opportunities and pipeline by tier and segment, reviewed weekly with sales.

If the CRM data supports it, yes: the executive readout shows spend, account movement, influenced pipeline and revenue for the renewal discussion.

Usually within three weeks of kickoff. A full cycle then runs four to five weeks, depending on traffic and the sample-size threshold.

Yes, if paid landing pages and the demo flow get a few thousand visitors a month. With less, we test bolder changes or fix funnel structure first. Our free A/B test calculator shows the duration for your numbers.

No. Campaigns keep running against the same URLs while variants are served and measured.

Senior operators design hypotheses, review variants and own the readout, with founder-led oversight.

The finding is documented and shapes the next hypothesis. Losing tests still tell you what buyers do not value.

We track demand through to the partner channel with source fields, partner-level reporting and offline conversions, so marketing gets credit for distributor-closed pipeline.

Yes, when targeted by job function, skills and account lists, and paired with technical offers rather than generic brand messages.

With leading indicators agreed upfront: engaged accounts, buying-committee coverage, meetings, opportunity creation and stage movement.

No. The license is contracted with Demandbase directly. Agency fees cover strategy, operation, campaigns and reporting.

The pilot has a 3-month minimum. Later months depend on results.