A headless site your marketing team can actually use
A headless website separates the fast frontend from the CMS, so marketing can publish without developer tickets while pages stay fast and indexable. PlanConversion builds headless B2B sites with structured CMS models, schema, redirects, forms with CRM handoff, analytics events and publishing governance.
Built for: B2B marketing teams blocked by a slow site or a CMS that does not fit their pages.
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What usually goes wrong
The CMS does not fit the pages
Every new page type needs a developer.
SEO added too late
Metadata, schema and redirects bolted on after launch.
Tracking as an afterthought
Forms and events break CRM attribution.
What is included
The exact scope is set after an initial diagnostic.
Frontend
Pages, components, routing, metadata, structured data, forms and analytics events.
CMS
Models for services, landing pages, authors, proof, FAQs, media, redirects and sections.
Data and APIs
CRM handoff, enrichment, search, personalization and reporting.
Governance
Publishing rules, previews, permissions, QA and launch process.
How it works
Audit
Pages, CMS limits, conversion paths, SEO, forms, tracking and workflows.
Map
Frontend, CMS structure, fields, URLs, integrations and launch requirements.
Build
Templates, components, CMS models, previews, forms, events, schema and redirects.
Launch and govern
Test performance and indexability, train editors and document publishing.
What you get
- Page templates and component model
- CMS collections and field rules
- Preview and publishing workflow
- Metadata, schema, sitemap and redirects
- Forms, spam control and CRM handoff
- Analytics events and conversion tracking
- Performance budget and image handling
- Migration plan
Headless architecture: common questions
More Website development programs
Is headless right for every B2B site?
No. It pays off when marketing publishes often, needs many page types or the current CMS slows the team down. Otherwise we improve the existing CMS.
