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Industrial technology and manufacturing
Electrification, automation and industrial equipment sold through engineers, distributors and procurement.
Pipeline results, reported from the CRM
In short
PlanConversion case studies report outcomes from client CRMs: qualified pipeline, SQLs, opportunities and revenue. For a data analytics software client, cost per lead fell 51% with 9 in 10 leads verified in the CRM; in an enterprise technology engagement, qualified pipeline grew 42% in six months.
Last updated
Clients
$120M+
Enterprise pipeline influenced across engagements
18,000+
Qualified enterprise leads delivered to sales teams
92%
Clients who expand scope after their first 90 days
Totals across all PlanConversion client engagements, from our client reporting. Case studies below show individual, CRM-verified results.
Anonymized / Data analytics softwareData analytics software case study: 51% lower cost per lead with paid media accountable to pipeline51%lower cost per lead, with lead volume holding steady9 in 10leads meeting the client quality standard, verified in the CRM77%of qualified search leads from purpose-built landing pagesRead the case study →Anonymized / Enterprise software42% more qualified pipeline in six months for an enterprise software company42%lift in qualified pipeline within 6 months$40M+pipeline influenced by the engagement3xSQL volume from paid channelsRead the case study →Worked example / Enterprise B2B technologyFrom paid spend to revenue: $600K of media, $7.2M of attributed pipeline12:1pipeline-to-spend$7.2Mmarketing-sourced pipeline attributed through to the CRM$1.9Mclosed-won revenue in period, fully attributedRead the case study →
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
How we report results
Our proof standard
- 01Verified in the CRM
Lead quality, pipeline and revenue come from the client’s CRM, not from ad platform dashboards.
- 02Sourced and dated
Every case names its source and period. Totals are labeled as totals, and examples as examples.
- 03Anonymized only for a reason
When a client is not named, we say why: approval pending, or anonymity requested. The numbers do not change.
- 04References on request
Qualified enterprise buyers can speak with a client in a comparable industry before signing.
By industry
Where we do this work
Data and analytics software
Platforms with product-led adoption, open-source communities and enterprise expansion.
Enterprise SaaS
Complex platforms sold to buying committees on 6 to 12 month cycles.
FAQ
Questions about our results
How do you measure results?
In the CRM, not in ad platforms: qualified leads verified by sales, opportunities, pipeline, closed-won revenue, pipeline-to-spend, CAC and ROAS.
What results has PlanConversion delivered in data analytics software?
51% lower cost per lead with volume holding steady, 9 in 10 leads meeting the quality standard verified in the CRM, 77% of qualified search leads from purpose-built landing pages and 100% of paid leads traceable from first touch to closed deal.
How fast do results show up?
Attribution can be live in 14 days. First qualified opportunities typically appear within 60 to 90 days of launch. CRO tests usually need 4 to 8 weeks each to reach a reliable result at typical B2B traffic.
Can we speak to a client reference?
Yes, for qualified enterprise evaluations. Ask during your strategy call and we will arrange a reference in a comparable industry.
