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Headless architecture
B2B marketing teams blocked by a slow site or a CMS that does not fit their pages.
Pages that explain the offer and capture demand
In short
PlanConversion builds B2B websites and landing pages that support pipeline. We map pages to audiences, offers and proof, write plain-language copy, build fast pages with structured data, connect forms to your CRM, and review conversion data after launch. Builds include headless and modern framework options.
Measured by: Qualified conversions and page speed
Last updated
Clients
The problem
What usually goes wrong
The site does not explain the offer
Buyers and AI assistants cannot tell what you do, for whom, or why you are different.
Forms disconnect from CRM
Leads land without source data, routing or context for sales.
Slow, hard to change
Marketing waits on development for every campaign page.
Our approach
How we run it
Every step is reviewed with your team, and every result is reported from your CRM.
Map the pages
Define pages, audiences, offers, proof, forms and tracking.
Write the structure
Page outlines and plain-language copy with direct answers.
Build and connect
Build pages and forms, connect analytics and CRM, ship structured data and technical SEO.
Launch and clean up
QA, fix launch issues and review conversion data once traffic arrives.
Deliverables
What you get
Service and campaign pages
Reusable sections built for proof, offers and conversion.
Structured data
Organization, Service, FAQ and Article schema plus llms.txt.
Tracking and CRM
GA4, GTM, forms and HubSpot or Salesforce handoff.
Headless options
Next.js and headless CMS builds for speed and flexibility.
Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
Account selection, intent, advertising and sales alerts, run weekly.
- DemandbaseOfficial partner
- 6sense
- ZoomInfo
- Bombora
- G2
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Claude, AI search visibility and the tools that measure it.
- Claude
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Search Console
- Semrush
- Ahrefs
Programs
Ways to work with us on website development
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Your team
Who runs your website development program
Senior Web Developer and AI Solutions Architect
Builds the sites, tracking and AI workflows behind client programs, from headless architecture to Claude implementations.
Senior Web Developer
Builds and maintains fast, indexable pages, components and CMS integrations for client sites.
Senior Graphic Designer and UX/UI Designer
Designs landing pages, ad creative and site experiences built around conversion and clear proof.
Insights
Read before you decide
B2B website planning for 2027: built for buyers, AI search and conversion
What an enterprise B2B website needs in 2027: self-serve buying paths, answer-first pages for AI search, proof that survives scrutiny, multilingual structure, conversion testing and tracking built in.
Headless CMS for B2B marketing sites: when it pays off and when it does not
When a headless CMS makes sense for a B2B marketing website, what it costs in complexity, and how to plan content models, SEO and governance so marketing can publish fast.
Enterprise website conversion paths: what your homepage should do
How to design a B2B homepage and conversion paths for enterprise buyers: clear positioning, proof, paths by role and offers matched to buying stage.
FAQ
Website development: common questions
Related services
What platforms do you build on?
Next.js and headless CMS stacks, as well as your existing CMS when a rebuild is not justified.
Do you handle SEO and GEO in the build?
Yes. Every build ships with technical SEO, structured data, an XML sitemap and llms.txt, and pages written to answer buyer questions directly.
