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Founder and Director of Revenue Growth Strategy
Built by people who ran enterprise marketing in-house
In short
PlanConversion is a boutique demand and revenue generation agency in Montreal, founded by Hojabr Sattari. We help enterprise B2B teams turn complex, committee-driven buying journeys into pipeline they can forecast, combining ABM, Demandbase, paid media, RevOps, CRO and AI search visibility in one senior team.
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Hojabr SattariFounder, PlanConversion
Clients
Our story
Why PlanConversion exists
Most demand programs are judged on numbers sales leadership does not trust. Agencies report clicks, sales asks where the pipeline is, and budgets get cut before long sales cycles have time to pay off.
PlanConversion was built to close that gap. Every program reports from the CRM, budget moves weekly toward what creates pipeline, and the people who sell the work are the people who do it.
- Enterprise marketing leadership in-houseHojabr led enterprise marketing at Coveo, Assent and Nakisa, building demand programs for long, committee-driven sales cycles.
- PlanConversion founded in MontrealA boutique agency built on one idea: measure demand generation in pipeline and ARR, not MQLs.
- Enterprise clients across North AmericaPrograms for ABB Canada, KNIME, Nakisa and other enterprise B2B teams across ABM, paid media, RevOps and CRO.
- Demandbase partner and 6sense implementationsPlanConversion becomes a Demandbase partner and implements 6sense for at least five large enterprises.
- AI adoption and AI searchClaude implementation, AI adoption and process optimization, and generative engine optimization join the core offer.
By the numbers
Our track record in three numbers
$120M+
Enterprise pipeline influenced across engagements
18,000+
Qualified enterprise leads delivered to sales teams
92%
Clients who expand scope after their first 90 days
Totals across all PlanConversion client engagements, from our client reporting. Case studies below show individual, CRM-verified results.
DemandbaseStrategic partnerWe operate Demandbase end to end: setup, account strategy, campaigns, sales alignment and attribution.6sense5+ enterprise implementationsImplemented 6sense for at least five large enterprises, from data and integrations to orchestrations and reporting.HubSpot and SalesforceCRM and attributionLifecycle, routing, scoring and pipeline reporting in the CRM your sales team already uses.ClaudeAI implementationShared knowledge, agents and automated workflows for marketing and revenue teams.
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
The team
The people behind your pipeline
Senior Manager, Digital Performance
Senior Web Developer and AI Solutions Architect
Paid Media Specialist and Account Manager
Director of Marketing Operations and Automation
GEO, SEO and Inbound Marketing Manager
Senior Manager, SEO, GEO and AEO
Webinar and Event Programs Lead
Senior Graphic Designer and UX/UI Designer
Customer Success Manager
Senior Web Developer
What we believe
How we run every engagement
Pipeline is the scoreboard
Clicks, MQLs and impressions are inputs. We report meetings, opportunities, pipeline and ARR from your CRM.
Accounts, not leads
Enterprise deals are won by buying committees. Programs are built around target accounts and the roles inside them.
Test weekly, scale what wins
Every program runs on two-week test cycles with clear kill or scale criteria.
Open content beats gates
Buyers and AI assistants reward clear, ungated answers. Proof should be easy to find and easy to cite.
Senior people do the work
The specialists you meet on the first call are the ones running your program.
You own everything
Ad accounts, CRM data, dashboards and documentation stay with you, always.
Office
8255 Ave. Mountain Sights, Office 503
Montreal, QC H4P 2B5
Canada
Visit our Montreal office
PlanConversion8255 Ave. Mountain Sights, Office 503
Montreal, QC H4P 2B5
Canada
Office visits by appointment. Book a time first so the right specialist is in.
FAQ
About PlanConversion: common questions
Who is PlanConversion?
A founder-led demand and revenue generation agency in Montreal for enterprise B2B teams, founded by Hojabr Sattari, a former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
What makes PlanConversion different from other B2B agencies?
One senior team owns the attribution path from ad spend to revenue: strategy, paid media, web, marketing ops, CRO and GEO report against one shared view of pipeline. We are a Demandbase partner and have implemented 6sense for 5+ large enterprises.
Which companies has PlanConversion worked with?
Client work includes ABB, KNIME and Nakisa, across industrial technology, data and analytics software and enterprise SaaS. The founder previously led enterprise marketing in-house at Coveo, Assent and Nakisa.
Where does PlanConversion work?
From our Montreal office at 8255 Ave. Mountain Sights, with clients across Canada, the United States and Europe, in English, French and Italian.