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Platform rebuild
Teams whose Demandbase account scores do not match what sales sees, or whose renewal is approaching without proof of impact.
Turn Demandbase into a revenue engine
In short
PlanConversion is a Demandbase partner that operates the platform for enterprise B2B teams. We rebuild setup and integrations, re-tier accounts from closed-won and intent data, run campaigns by tier and stage, align sales on signal thresholds, and attribute engagement to opportunities and revenue. Programs start at $25K per month.
Measured by: Account engagement to opportunity conversion
Last updated
Clients
The problem
What usually goes wrong
The platform is underused
Licenses renew but account lists, integrations and audiences are stale, so intent data never reaches sales.
Signals do not reach reps
Engagement thresholds, ownership and follow-up plays are undefined, so surging accounts go unworked.
Nobody can prove impact
Account activity is not tied to meetings, opportunities and revenue in the CRM.
Our approach
How we run it
Every step is reviewed with your team, and every result is reported from your CRM.
Weeks 1 to 2: audit
Review setup, integrations, routing, data quality and tracking. You get an ABM health report.
Weeks 3 to 5: refine
Rebuild ICP, tiers, messaging and the measurement model.
Weeks 6 to 10: launch
Run controlled campaigns with QA, tracking and sales alerts.
Weeks 11 to 13 and on: optimize
Tune, document operating procedures, train your team and plan the next 90 days.
Deliverables
What you get
Platform rebuild
Setup, integrations, routing, data quality, tracking and reporting.
Account strategy
Tiers built from ICP, closed-won data, intent, fit and sales priority.
Campaign execution
Account-based advertising, LinkedIn, content syndication, retargeting and sales plays.
Sales alignment
Signal thresholds, follow-up plays, ownership and weekly review.
Attribution and reporting
Engagement, meetings, opportunities and revenue linked to campaigns.
Your stack
We work in the tools your team already runs
Browse the platforms we operate by job. Logos name the tools we work in. They belong to their owners and do not imply endorsement.
Account selection, intent, advertising and sales alerts, run weekly.
- DemandbaseOfficial partner
- 6sense
- ZoomInfo
- Bombora
- G2
The system of record every program is measured in.
- Salesforce
- HubSpot
- Marketo
- Pardot
- Eloqua
- Dynamics 365
One paid plan across channels, optimized against pipeline.
- Google Ads
- Microsoft Advertising
- Meta Ads
- YouTube
- Reddit Ads
Tracking, attribution and reporting you can defend to management.
- GA4
- Tag Manager
- Looker
- Tableau
- Power BI
- Snowflake
- BigQuery
- Segment
Testing, behavior analytics and web builds for conversion.
- Optimizely
- VWO
- Hotjar
- Clarity
- Webflow
- WordPress
- Contentful
- Figma
Claude, AI search visibility and the tools that measure it.
- Claude
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Search Console
- Semrush
- Ahrefs
Programs
Ways to work with us on demandbase programs
ABM strategy
Teams whose target list was built once and no longer reflects the accounts that actually buy.
Campaign execution
Teams with a strategy in place whose campaigns are not moving accounts forward.
Sales alignment
Teams where intent fires but sales has no play to run.
Attribution and reporting
Leadership teams that cannot tell whether Demandbase spend justifies renewal.
Credentials
Demandbase partner. 6sense for 5+ large enterprises.
DemandbaseStrategic partnerWe operate Demandbase end to end: setup, account strategy, campaigns, sales alignment and attribution.6sense5+ enterprise implementationsImplemented 6sense for at least five large enterprises, from data and integrations to orchestrations and reporting.HubSpot and SalesforceCRM and attributionLifecycle, routing, scoring and pipeline reporting in the CRM your sales team already uses.ClaudeAI implementationShared knowledge, agents and automated workflows for marketing and revenue teams.
PlanConversion went beyond flagging a misfiring tracking tag. They brought the fix and a forward-looking testing plan to keep our tracking reliable.
Pipeline quality and win rates improved within a quarter. We finally had one connected demand engine with shared metrics.
Pricing
Core pilot $25K per month (3-month minimum, under 500 accounts). Full program $40K per month, typically 3 to 6 months, including multi-channel execution and paid media management. Enterprise scale $60K per month for multiple business units, regions or large account lists. See all pricing
Your team
Who runs your demandbase programs program
Founder and Director of Revenue Growth Strategy
Leads strategy on every engagement. Former enterprise marketing leader at Coveo, Assent and Nakisa with 20+ years in B2B demand generation.
LinkedInDirector of Marketing Operations and Automation
Owns marketing operations: CRM structure, lifecycle stages, routing, scoring and the attribution that connects spend to pipeline.
Paid Media Specialist and Account Manager
Runs day-to-day paid media and client communication: budgets, audiences, weekly optimization and reporting.
Insights
Read before you decide
How to choose a Demandbase partner agency: 10 questions to ask
What to ask before hiring an agency to operate Demandbase: partner status, operating model, sales alignment, reporting, staffing, pricing and how they prove ROI before renewal.
Is Demandbase worth it? How to prove ROI before renewal
How to evaluate Demandbase return on investment before renewal: what to measure, how to compare target and non-target accounts, and what to fix if the numbers are weak.
Demandbase intent signals: how to turn them into sales action
A practical playbook for turning Demandbase intent and engagement signals into routed alerts, sales plays and a weekly account review that produces meetings.
FAQ
Demandbase programs: common questions
Related services
How is this different from Demandbase customer success?
Your Demandbase CSM supports the platform. PlanConversion operates the program: account strategy, campaigns, sales plays and pipeline reporting.
How fast does a Demandbase program get running?
You get a diagnostic in the first two weeks. Controlled campaigns are usually live by week ten.
Is there a long contract?
No. The pilot is three months. Later months depend on results.
How much does a Demandbase agency cost?
PlanConversion Demandbase programs are fixed monthly fees: $25K for a core pilot, $40K for a full program and $60K for enterprise scale. Media spend is separate.