Flat retainers, no media markup and no long contracts (the Demandbase pilot has a 3-month minimum). Estimate your paid media fee below, or jump to the program you need. All prices in USD.
B2B paid media management costs $2,550, $3,825 or $5,100 per month depending on ad spend, plus a $1,750 setup. Demandbase programs cost $25K to $60K per month. ABM, RevOps, CRO, GEO, AI adoption, Claude and web programs are scoped per engagement. Everything is month to month except the Demandbase pilot (3-month minimum), with 15% off for 3 months prepaid and 20% off for 6.
Clients
For teams that want PlanConversion managing paid media first. Move the slider to your monthly ad spend and choose a commitment.
You pay Google, LinkedIn, Microsoft, YouTube, Demandbase and 6sense directly. Every platform is included at every band, with no markup on media.
| Monthly ad spend | Retainer | Setup |
|---|---|---|
| Up to $25K | $2,550/mo | $1,750 |
| $25K to $50K | $3,825/mo | $1,750 |
| $50K to $100K | $5,100/mo | $1,750 |
| $100K+ | Custom | Custom scope |
| Commitment | Discount |
|---|---|
| Month to month | None |
| 3 months prepaid | 15% off |
| 6 months prepaid | 20% off |
ABM, performance paid media, CRO and marketing operations run as one connected revenue program, by one team, against one pipeline number.
Media and the Demandbase license are separate. How the program works
$25K / month
Prove Demandbase on a focused list before scaling.
$40K / month
Run Demandbase as a multi-channel revenue engine.
$60K / month
Multiple business units, regions or large account lists.
Tell us what needs to improve: account targeting, CRM reporting, conversion rate, website performance or AI visibility. We send the right scope.
For teams that need a clear view of where you stand, who you compete with and how buyers choose, ending in a plan that is hard to copy.
For teams that need account selection, buying-committee targeting, intent signals and sales-ready account movement.
For teams that need cleaner forms, lifecycle stages, source data, routing, scoring and reporting.
For teams that need landing pages, forms, offers and paths that turn more traffic into qualified conversations.
For teams that need getting ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews to understand, cite and recommend you.
For teams that need mapping marketing and revenue processes and putting AI agents and automation where they save the most time.
For teams that need Claude connected to internal knowledge, product facts, brand rules and reusable marketing agents.
For teams that need service pages, campaign pages, lead capture, tracking and a cleaner conversion path.
How PlanConversion pricing differs from the common retainer model.
| PlanConversion | Typical agency retainer | |
|---|---|---|
| Contract | Month to month (Demandbase pilot: 3-month minimum), prepay discounts | 6 to 12 month minimums |
| Who does the work | Founder and senior specialists | Senior pitch, junior delivery |
| Fee model | Flat retainer by spend band | Percentage of ad spend |
| Media markup | None. You pay platforms directly | Sometimes billed through agency |
| Reporting | Meetings, opportunities and pipeline from your CRM | Clicks, CPL and platform conversions |
| Testing cadence | Two-week test cycles, weekly review | Monthly or quarterly |
| Account ownership | You own every account and all data | Varies |
The work is managed weekly, and senior staffing, including founder Hojabr Sattari, stays the same from month 2 to month 24. You stay because the pipeline report justifies it, not because a contract says so. Prepaying 3 months saves 15% and prepaying 6 months saves 20%.
Yes. We review your Google, LinkedIn and Microsoft accounts against your CRM data and show where spend is leaking and what we would fix first. You keep the notes whether or not you hire us.
We connect UTMs, forms, offline conversions and campaign fields so every paid touch lands on the contact, account and opportunity in your CRM. Reporting shows meetings, opportunities and pipeline by channel and campaign, not just platform conversions.
The band is your total monthly media spend across the platforms we manage. The retainer covers strategy, management, testing, creative review and reporting. Media spend, platform licenses (for example Demandbase or 6sense) and net-new landing page builds beyond testing are not included.
Those programs are scoped separately or combined into an integrated demand engine with one team and one pipeline report. Tell us what needs to improve and we will send the right scope.
Your existing stack where possible: HubSpot, Webflow, WordPress or a headless Next.js build, with VWO, Optimizely or GA4 experiments for testing. We avoid adding tools you have to maintain later.
Yes. On the call we walk through relevant programs and reporting from similar enterprise engagements, under NDA where client details are confidential.
The audit runs in the first two weeks and rebuilt campaigns typically launch within the first 30 days. Demandbase programs have controlled campaigns live by around week ten.
Waste reduction and lead quality changes usually show in the first month. First opportunities typically appear within 60 to 90 days. Revenue follows your sales cycle, often 6 to 12 months for enterprise deals.
Senior specialists, with founder Hojabr Sattari leading strategy and execution on every account. There is no hand-off to junior staff after the contract is signed.
When you already have senior paid media, marketing operations and analytics people with time to run weekly tests. Many clients use PlanConversion to build the system, then hand parts of it to an in-house team we help train.
Direct to platforms. You own the ad accounts and data, pay platforms on your own billing, and we never mark up media.
Three short steps. A senior strategist reads every request and replies within one business day with a practical scope, priorities and next step.
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