Request a callPlanConversion vs Directive: an honest comparison
By Hojabr Sattari. Updated .
Directive and PlanConversion both help B2B companies grow pipeline, but they are built for different situations. PlanConversion is a revenue generation agency: a senior-level team that has worked with fast-growing enterprise companies and takes on a selective number of clients. We know enterprise environments, speak their language, and provide data-driven advisory with design, execution, reporting and optimization in one team. Our weekly and monthly reporting is built for CMOs who must show results and progress to management. Below is a side-by-side view based on Directive’s own website, and when each is the better choice.
At a glance
| Criterion | PlanConversion | Directive |
|---|---|---|
| Positioning | Founder-led enterprise B2B demand and revenue generation, measured in pipeline and ARR | Tech and SaaS marketing tied to revenue through its "Customer Generation" methodology |
| Base | Montreal, serving Canada, the US and Europe | Offices in Orange County, Austin, New York, Mexico City, London and Toronto |
| Languages | English, Quebec French and Italian programs | Not stated on its site |
| ABM platforms | Demandbase partner; 6sense implemented for 5+ large enterprises | Not stated on its site |
| Pricing | Published: paid media from $2,550/month; Demandbase programs $25K to $60K/month | Not published |
| Terms | Month to month, except the Demandbase pilot (3-month minimum) | Not published |
What Directive says it does
Directive describes itself as serving ambitious tech businesses since 2013, with a methodology it calls Customer Generation.
Its SaaS services include paid media, content marketing, revenue operations, CRO and performance design, go-to-market strategy and PR.
Where PlanConversion is different
- A senior-level team with experience at fast-growing enterprise companies, and a selective number of clients so every program gets senior attention
- Fluent in enterprise environments and their challenges: buying committees, long cycles, governance and ambitious targets, for public and private companies
- Data-driven advisory plus design, execution, reporting and optimization in one team that works alongside yours like in-house resources, with every expertise needed
- Weekly and monthly reporting built for CMOs to show results and progress to management, on the metrics investors and executive teams care about
- Hands-on ABM platform operation: Demandbase partner and 6sense rollouts
- Programs in English and Quebec French (and Italian), written natively
- Published prices and month-to-month terms
How we work with your marketing team
- We join your team as in-house resources: strategy, design, execution, reporting and optimization under one senior owner
- Data-driven advisory first: we recommend where budget and effort should go and show the numbers behind it
- A weekly working session and a monthly executive readout designed for the CMO to take to management
- Every program reported on pipeline, revenue and ARR from your CRM, not on clicks and impressions
How we checked
Information about Directive comes from its public website (directiveconsulting.com), checked in October 2026. Services and prices change, so confirm details with Directive directly. We do not comment on the quality of other agencies’ work.
Which one fits your team
Choose PlanConversion when
- You sell enterprise B2B with long cycles and large buying groups
- You want a senior team that works as an extension of your marketing team
- Your CMO needs reporting that management and investors can act on
- You run or plan to run Demandbase or 6sense
- You need French and English programs for Canada
- You want published pricing and month-to-month terms
Choose Directive when
- You are a fast-growing SaaS company that wants a large, multi-office agency
- Content and PR are as important to you as paid media
- You sell mainly in English-speaking markets
Frequently asked questions
Is PlanConversion an alternative to Directive?
For enterprise B2B demand generation, ABM and paid media measured on pipeline, yes. For the situations listed under "Choose Directive when", Directive may be the better fit.
How can we compare agencies fairly?
Give each the same brief and data access, ask for a real weekly report, meet the people who will run your account and compare commercial terms. Our agency selection guide has a scorecard.
