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Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Demand generation for European B2B teams
In short
PlanConversion works remotely from Montreal with enterprise B2B teams in Europe, with materials available in English, French and Italian. We help European companies build pipeline at home and in North America using ABM, Demandbase and 6sense, paid media, RevOps, CRO and generative engine optimization, with tracking designed around GDPR consent.
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Clients
Why teams choose us
What you get
Three languages
The site, insights and program documents are available in English, French and Italian.
A bridge to North America
For European companies selling into Canada and the US, we bring local account knowledge, platforms and benchmarks.
GDPR-aware tracking
Consent-first analytics and attribution that still connect campaigns to pipeline in the CRM.
Overlapping hours
Weekly reviews are scheduled in the European afternoon, which is morning in Montreal.
Sectors
Who we work with here
- Industrial technology and manufacturing
- Enterprise software
- Data and analytics
How remote engagements work
Engagements follow the same 90-day model as in Canada: audit, roadmap, launch and scale, with a weekly review and reporting from your CRM. Kickoffs and planning sessions run by video, with travel when a program needs it.
We do not have a European office. If you need someone on site every week, a local partner may suit you better, and we will say so.
Programs
What we run
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Claude implementation
Claude connected to your product knowledge, brand rules and approved proof.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Website development
Service, campaign and lead-gen pages built for conversion, tracking and AI search.
Audit, market research and competitive strategy
Audit what you have, map your market and competitors, and leave with a plan that is hard to copy.
FAQ
Europe
Do you have an office in Europe?
No. We work remotely from Montreal with teams in Europe and travel when a program needs it.
Which languages do you work in?
The site and our written materials are available in English, French and Italian. Tell us your preferred language and we will confirm how the engagement will run.
