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Team
Ali Boukerroui
Senior Web Developer and AI Solutions Architect at PlanConversion
Builds the sites, tracking and AI workflows behind client programs, from headless architecture to Claude implementations.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
Ali BoukerrouiSenior Web Developer and AI Solutions Architect
Track record
Websites and AI systems that turn traffic into revenue
5% to 20%
Form conversion rate after a conversion-focused rebuild
Focus areas
- Headless builds
- Tracking and GA4
- Claude agents
Programs this person helps lead
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Claude implementation
Claude connected to your product knowledge, brand rules and approved proof.
Website development
Service, campaign and lead-gen pages built for conversion, tracking and AI search.
AI adoption and process optimization
Map how marketing and revenue work gets done, then automate it with AI agents and governed workflows.
Insights
Insights in these areas
B2B website planning for 2027: built for buyers, AI search and conversion
What an enterprise B2B website needs in 2027: self-serve buying paths, answer-first pages for AI search, proof that survives scrutiny, multilingual structure, conversion testing and tracking built in.
AI adoption for enterprise marketing teams: a 90-day plan that sticks
A practical 90-day plan for moving an enterprise marketing team from scattered AI experiments to governed, measured AI workflows.
B2B attribution challenges: why paid media looks worse than it is
Why B2B attribution breaks between the lead and the closed deal, what it costs paid media budgets, and the five-step fix that ties every paid dollar to pipeline and revenue.
How to measure share of answer in ChatGPT, Perplexity and Google AI Overviews
A method for measuring B2B visibility in AI search: build a buyer question set, test across engines, score mentions, citations and accuracy, and track change monthly.
A/B testing and personalization for B2B: a playbook for low-traffic, high-value funnels
How B2B teams should run A/B tests and website personalization when traffic is low and deals are large: sample sizes, what to test first, audience relevancy and measuring on qualified demos.
Marketing process optimization: finding where AI and automation actually save time
How to map marketing and revenue processes, score each step for automation, and decide where AI agents, rules-based automation or people should do the work.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ezgi Konya, Paid Media Specialist and Account Manager
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Ali Boukerroui
What does Ali Boukerroui do at PlanConversion?
Ali Boukerroui is Senior Web Developer and AI Solutions Architect. Builds the sites, tracking and AI workflows behind client programs, from headless architecture to Claude implementations.
What does Ali Boukerroui specialize in?
Headless builds, Tracking and GA4, Claude agents.
What results has Ali Boukerroui delivered?
For example: 5% to 20%, form conversion rate after a conversion-focused rebuild.
How do I work with Ali Boukerroui?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
