Request a callWhat is a conversion lift worth to your pipeline?
Enter monthly traffic, conversion rate, lead-to-opportunity rate, win rate and deal size. The calculator shows the leads, opportunities, pipeline and revenue a conversion lift adds each year, using the same traffic you already pay for.
Last updated
An assumption you can change. Real lifts depend on traffic, baseline conversion, offer and sales follow-up.
Figures stay in your browser. Nothing is sent or stored.
How it works
Today
Visitors times conversion rate gives leads; leads times lead-to-opportunity rate gives opportunities; opportunities times win rate gives deals.
With the lift
The same funnel with the conversion step raised by the lift you enter.
Pipeline and revenue
Added opportunities and deals multiplied by your average first-year deal value.
The check
We only count a lift if it holds against sales acceptance in the CRM, not just form fills.
What is a realistic CRO lift for B2B?
It depends on traffic, baseline conversion and offer. Use the sample size calculator to see which lifts your traffic can detect, and we size a realistic range for your funnel before the first test. Results depend on funnel stage, traffic, offer and sales follow-up.
Why does a small conversion lift matter so much?
Because it multiplies through every later stage. More qualified demos from the same paid traffic means more opportunities and revenue with no extra media spend.
Does a higher conversion rate lower lead quality?
It can, which is why we measure qualified demos and sales acceptance rather than raw form fills, and roll back winners that bring volume without quality.
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