How to get your B2B company recommended by ChatGPT: a 30-day GEO plan
In 30 days a B2B company can audit how AI assistants describe it, fix its core company facts, publish answer-ready pages for the questions buyers ask, add structured data and llms.txt, and correct the third-party sources assistants rely on. Results build over the following months as engines recrawl and models update.
Key takeaways
- Week 1: audit. Week 2: facts. Week 3: pages. Week 4: sources and measurement.
- Clear, quotable answers near the top of pages get cited.
- Third-party sources matter as much as your own site.
Week 1: audit what AI says today
- Run 25 to 50 buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews
- Record mentions, competitors, accuracy and cited sources
- List the five question clusters that matter most for pipeline
Week 2: fix your company facts
- One clear sentence that says what you do, for whom and where
- Consistent name, description, services and locations across your site
- Organization, Person and Service structured data
- An About page with founders, team and history
- An llms.txt file listing key pages and facts
Week 3: publish answer-ready pages
For each priority question cluster, publish or rewrite one page that:
- Answers the question in the first 60 words
- Uses clear headings that mirror how buyers ask
- Includes specific, attributable proof
- Adds an FAQ section with FAQPage schema
- Links to related service and comparison pages
Week 4: align sources and set up measurement
- Update LinkedIn, directories, review sites and partner listings with the same description
- Correct outdated third-party pages where you can
- Make sure AI crawlers are allowed in robots.txt
- Set a monthly share-of-answer review
What to expect
Engines that browse the live web can reflect changes within weeks. Model knowledge changes more slowly. Treat GEO as an ongoing program with monthly measurement, not a one-time project.
Frequently asked questions
Can you pay to be recommended by ChatGPT?
Organic recommendations in AI answers cannot be bought directly. They depend on what the engine finds and trusts about you, which is what GEO improves.
Does GEO replace SEO?
No. GEO builds on technical SEO. Pages need to be crawlable, fast and well structured before AI assistants can use them.
Related service: Generative engine optimization. See also pricing and client results.
