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Everything PlanConversion publishes in one place: case studies with CRM-verified results, step-by-step guides, free calculators, honest comparisons, research in preparation and articles. Filter by topic (ABM, paid media, GEO and SEO, CRO, analytics and marketing operations, AI) or by type.
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Case studies / Paid mediaData analytics software case study: 51% lower cost per lead with paid media accountable to pipelineHow PlanConversion rebuilt a data analytics software company’s paid media measurement, targeting and landing pages: 51% lower cost per lead, 9 in 10 leads verified in the CRM and 100% of paid leads traceable to closed deals.Case studies / ABM42% more qualified pipeline in six months for an enterprise software companyHow PlanConversion connected ABM, paid media and CRM attribution for a North American enterprise technology company: 42% more qualified pipeline in six months, 3x SQLs from paid and attribution live in 14 days.Case studies / Paid mediaFrom paid spend to revenue: $600K of media, $7.2M of attributed pipelineAn anonymized enterprise B2B campaign measured end to end: $600K of media, $7.2M of marketing-sourced pipeline (12:1), $1.9M closed-won, CAC down 34% and cost per SQL down 41%.Guides / GEO / SEOWhat is generative engine optimization (GEO)? A guide for enterprise B2BWhat GEO is, how it differs from SEO, how AI assistants choose which vendors to cite, and how enterprise B2B teams measure it.8 min readGuides / ABMHow much does a Demandbase agency cost?What enterprise teams pay an agency to operate Demandbase, what is included at each level, and how to judge whether it pays back.6 min readGuides / ABMHow to run an ABM pilot that leadership can act onA step-by-step approach to scoping, running and reading an ABM pilot so the result is a clear decision to scale, adjust or stop.7 min readTools / CROA/B test sample size and duration calculatorHow long will your test take, and is your traffic enough?Tools / CROCRO revenue impact calculatorWhat a conversion lift is worth in pipeline and revenue.Tools / Analytics / MarOpsAttribution model simulatorSee how one deal’s credit shifts across five attribution models.Tools / Analytics / MarOpsTracking signal loss estimatorHow many paid conversions your ad platforms cannot see.Tools / Paid mediaPaid media to revenue scorecardPipeline-to-spend, cost per SQL, ROAS and CAC against enterprise benchmarks.Tools / Analytics / MarOpsPipeline gap calculatorHow much pipeline marketing needs each quarter to hit the number.Comparisons / ABMDemandbase vs 6sense, from a team that implements bothAn implementation partner’s comparison of Demandbase and 6sense for enterprise B2B: strengths, data, advertising, orchestration, team requirements and how to decide.Comparisons / GEO / SEOGEO vs SEO: same foundations, different finish lineHow generative engine optimization differs from SEO for enterprise B2B: goals, signals, content, measurement and how to run both without doubling the work.Comparisons / ABMABM platform or LinkedIn Ads: when each one makes senseWhen LinkedIn Ads with a good account list is enough for ABM, and when an enterprise ABM platform such as Demandbase or 6sense earns its cost.Comparisons / Paid mediaAgency or in-house demand generation: a side-by-side comparisonCost, speed, expertise and control compared: when enterprise B2B teams should hire, use an agency, or combine both for demand generation.Comparisons / 2027 planningPlanConversion vs Directive: an honest comparisonPlanConversion vs Directive compared for enterprise B2B demand generation: focus, services, ABM platforms, languages, pricing transparency and when each agency is the better fit.Comparisons / 2027 planningPlanConversion vs Powered by Search: an honest comparisonPlanConversion vs Powered by Search compared for enterprise B2B: paid ads and GEO focus, ABM platforms, languages, pricing transparency and which fits your buying cycle.Comparisons / 2027 planningPlanConversion vs Web Tonic: an honest comparisonPlanConversion vs Web Tonic compared: enterprise B2B demand generation and ABM versus a broad growth marketing agency, with services, pricing and when each fits.Comparisons / 2027 planningPlanConversion vs Demand Spring: an honest comparisonPlanConversion vs Demand Spring compared: hands-on enterprise demand generation and ABM execution versus a revenue marketing and martech consultancy.Comparisons / 2027 planningPlanConversion vs DevCommX: an honest comparisonPlanConversion vs DevCommX compared for ABM: platform-led ABM with paid media, CRO and RevOps versus outbound-led ABM, with pricing, terms and when each fits.Research / Analytics / MarOpsPlanConversion research programBenchmark reports in preparation on paid media, pipeline attribution, ABM and GEO.Articles / 2027 planningB2B demand generation planning for 2027: the enterprise playbookHow enterprise B2B teams should plan 2027 demand generation: buying groups, AI search, rep-free buying, budget allocation by funnel stage and a 90-day launch plan tied to pipeline.October 19, 2026 / 12 min readArticles / CROB2B website planning for 2027: built for buyers, AI search and conversionWhat an enterprise B2B website needs in 2027: self-serve buying paths, answer-first pages for AI search, proof that survives scrutiny, multilingual structure, conversion testing and tracking built in.October 19, 2026 / 10 min readArticles / 2027 planningLessons learned from 2026: what enterprise demand gen teams should change for 2027Ten lessons from running enterprise B2B demand generation in 2026: measurement, buying groups, AI search, ABM platforms, paid media, content and sales handoff, and what to do differently in 2027.October 19, 2026 / 9 min readArticles / 2027 planningHow to choose a B2B demand generation agency for 2027: 12 mistakes to avoidA practical guide to selecting an enterprise B2B demand generation agency for 2027: the questions to ask, the proof to demand, red flags in proposals and the 12 most common agency selection mistakes.October 19, 2026 / 11 min readArticles / 2027 planningMulti-touch, multi-platform demand generation for global, multilingual enterprisesHow global B2B enterprises build a multi-touch, multi-platform demand engine across regions and languages: buying groups, channel roles, native-language content, attribution and governance.October 19, 2026 / 12 min readArticles / 2027 planningWhy an embedded agency team instead of one in-house hire (and when to hire instead)One senior in-house demand generation hire versus an embedded agency team for enterprise B2B in 2027: skills coverage, ramp time, cost, continuity and when hiring is the better choice.October 19, 2026 / 9 min readArticles / Paid mediaOffline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fillsWhy enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.October 19, 2026 / 8 min readArticles / Paid mediaValue-based bidding in Google Ads: how enterprise teams train the algorithm on their ICPHow enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.October 19, 2026 / 9 min readArticles / AIAI adoption for enterprise marketing teams: a 90-day plan that sticksA practical 90-day plan for moving an enterprise marketing team from scattered AI experiments to governed, measured AI workflows.October 18, 2026 / 8 min readArticles / Local marketsEnterprise demand generation in Canada: what changes when you sell from hereHow Canadian enterprise B2B teams should plan demand generation: smaller account lists, bilingual Quebec buyers, CASL and Law 25, and building US pipeline from Canada.October 18, 2026 / 9 min readArticles / Analytics / MarOpsB2B attribution challenges: why paid media looks worse than it isWhy B2B attribution breaks between the lead and the closed deal, what it costs paid media budgets, and the five-step fix that ties every paid dollar to pipeline and revenue.October 18, 2026 / 10 min readArticles / ABMEnterprise buying committees: how to reach all 6 to 10 stakeholdersHow enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.October 17, 2026 / 8 min readArticles / Paid mediaFirst-party cookies and server-side tracking: getting paid media visibility backHow Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.October 17, 2026 / 9 min readArticles / GEO / SEOHow to measure share of answer in ChatGPT, Perplexity and Google AI OverviewsA method for measuring B2B visibility in AI search: build a buyer question set, test across engines, score mentions, citations and accuracy, and track change monthly.October 16, 2026 / 8 min readArticles / CROA/B testing and personalization for B2B: a playbook for low-traffic, high-value funnelsHow B2B teams should run A/B tests and website personalization when traffic is low and deals are large: sample sizes, what to test first, audience relevancy and measuring on qualified demos.October 16, 2026 / 9 min readArticles / AIMarketing process optimization: finding where AI and automation actually save timeHow to map marketing and revenue processes, score each step for automation, and decide where AI agents, rules-based automation or people should do the work.October 15, 2026 / 7 min readArticles / ABMHow to build an enterprise ABM target account list sales will actually workA practical method for building an ABM target account list from closed-won data, fit, intent and sales capacity, so reps follow up on the accounts marketing pays to reach.October 14, 2026 / 8 min readArticles / ABMHow to choose a Demandbase partner agency: 10 questions to askWhat to ask before hiring an agency to operate Demandbase: partner status, operating model, sales alignment, reporting, staffing, pricing and how they prove ROI before renewal.October 13, 2026 / 7 min readArticles / Analytics / MarOpsIndustrial technology marketing: how to measure distributor-influenced pipelineHow industrial and manufacturing companies credit marketing for demand that closes through distributors, contractors and channel partners.October 12, 2026 / 7 min readArticles / AIHow B2B marketing teams use Claude: 7 workflows that save hours every weekSeven practical Claude workflows for enterprise B2B marketing teams, from account research and campaign briefs to content QA and weekly reporting summaries.October 11, 2026 / 7 min readArticles / Local marketsCASL and B2B email: what Canadian demand generation teams need to get rightA practical overview of Canada’s Anti-Spam Legislation for B2B marketers: consent types, identification and unsubscribe rules, and how to keep email programs both compliant and productive.October 10, 2026 / 7 min readArticles / CROB2B landing page optimization: what to test first for more qualified demosA prioritized list of B2B landing page tests that move qualified demo rate, from offer and proof to form length and page path, plus how to measure them properly.October 9, 2026 / 7 min readArticles / ABMIs Demandbase worth it? How to prove ROI before renewalHow to evaluate Demandbase return on investment before renewal: what to measure, how to compare target and non-target accounts, and what to fix if the numbers are weak.October 7, 2026 / 8 min readArticles / ABM6sense implementation checklist: 36 items for a rollout that reaches salesA practical 6sense implementation checklist covering integrations, data, segments, intent keywords, buying stages, orchestrations, sales activation and reporting.October 6, 2026 / 9 min readArticles / ABMFrom free users to enterprise deals: product-led signals for data software ABMHow data and analytics software companies turn open-source and free-tier usage into account-level signals, ABM plays and enterprise pipeline.October 4, 2026 / 7 min readArticles / Paid mediaLinkedIn Ads for enterprise B2B: reaching the buying committee without wasting budgetHow to structure LinkedIn Ads for enterprise buying committees: account lists, role targeting, offers by stage and reporting meetings instead of clicks.October 2, 2026 / 8 min readArticles / GEO / SEOGated vs ungated content in the AI search eraWhy enterprise B2B teams are opening up content so buyers and AI assistants can read and cite it, and when a gate still makes sense.October 1, 2026 / 6 min readArticles / Analytics / MarOpsB2B attribution sales and finance will trust: a practical model for HubSpot and SalesforceA practical B2B attribution setup for HubSpot and Salesforce: clean source data, account-level influence, opportunity-based reporting and rules everyone agrees on.September 29, 2026 / 9 min readArticles / GEO / SEOHow to get your B2B company recommended by ChatGPT: a 30-day GEO planA 30-day generative engine optimization plan for B2B companies: audit AI answers, fix company facts, publish answer-ready pages, add schema and align third-party sources.September 25, 2026 / 8 min readArticles / ABM1:1 vs 1:few vs 1:many ABM: which model fits your deal size?How to choose between 1:1, 1:few and 1:many account-based marketing based on deal value, number of target accounts and the resources each model needs.September 22, 2026 / 7 min readArticles / GEO / SEOComparison pages: how to win "X vs Y" and "alternatives" searches and AI answersHow B2B companies build fair, useful comparison and alternatives pages that rank in search, get cited by AI assistants and convert high-intent buyers.September 19, 2026 / 7 min readArticles / CROHeadless CMS for B2B marketing sites: when it pays off and when it does notWhen a headless CMS makes sense for a B2B marketing website, what it costs in complexity, and how to plan content models, SEO and governance so marketing can publish fast.September 18, 2026 / 7 min readArticles / Paid mediaGoogle Ads for enterprise B2B: separating buying intent from research trafficHow to structure enterprise B2B Google Ads so budget goes to buying-intent searches, research and support queries are filtered out, and results are measured in the CRM.September 15, 2026 / 7 min readArticles / Analytics / MarOpsFrom MQLs to pipeline: how to move your marketing scorecard to revenue metricsA practical way to replace MQL targets with pipeline, opportunity and revenue metrics that sales and finance trust, without losing early indicators.September 11, 2026 / 7 min readArticles / ABMDemandbase intent signals: how to turn them into sales actionA practical playbook for turning Demandbase intent and engagement signals into routed alerts, sales plays and a weekly account review that produces meetings.September 8, 2026 / 7 min readArticles / CROEnterprise website conversion paths: what your homepage should doHow to design a B2B homepage and conversion paths for enterprise buyers: clear positioning, proof, paths by role and offers matched to buying stage.September 8, 2026 / 6 min readArticles / Paid mediaHow to build a B2B demand generation budget your CFO will approveHow enterprise marketers build a demand generation budget from pipeline targets backward, with channel assumptions, test budgets and the reporting finance needs.September 4, 2026 / 8 min readArticles / CRODemo request forms: how many fields should an enterprise form have?How to design enterprise demo request forms that balance conversion and qualification: which fields to keep, which to enrich, multi-step forms and routing.September 1, 2026 / 6 min readArticles / Paid mediaAgency vs in-house demand generation: a decision framework for enterprise teamsWhen enterprise B2B teams should build demand generation in-house, use an agency, or combine both, based on skills, speed, cost and ownership.August 28, 2026 / 7 min readArticles / Analytics / MarOpsLead routing and speed to lead: stop losing enterprise buyers after the formHow to design lead routing for enterprise B2B: match leads to accounts and owners, route by tier and intent, alert reps with context and measure speed to lead.August 26, 2026 / 7 min readArticles / ABMChoosing an ABM platform: questions to ask before buying Demandbase or 6senseThe questions enterprise teams should answer before buying an ABM platform such as Demandbase or 6sense, from data fit and integrations to who will run it.August 21, 2026 / 7 min readArticles / AIBuilding a shared knowledge base for Claude: product facts, proof and brand rulesHow to structure the knowledge a marketing team gives Claude: product facts, approved proof, buyer insights, brand rules and templates, and how to keep it current.August 19, 2026 / 7 min readArticles / AIClaude for sales enablement: account briefs in minutes, not hoursHow enterprise teams use Claude to produce consistent account briefs for reps: what to include, which sources to connect and how to keep briefs accurate.August 14, 2026 / 6 min readArticles / CROTechnical SEO checklist for B2B websites in the AI search eraA technical SEO and AI search checklist for B2B websites: crawlability, AI crawler access, structured data, llms.txt, page speed, internal linking and answer-ready content.August 12, 2026 / 8 min readArticles / CROSelling to engineers: content and paid media technical buyers trustHow industrial and technology companies market to engineers and technical evaluators with specifications, documentation and targeted paid media.August 7, 2026 / 6 min readArticles / Paid mediaWhat should paid media reports focus on?Paid media reports should show which accounts showed intent, which offers created meetings and which campaigns to stop funding, not just spend, CPC and lead volume.May 24, 2026 / 6 min read
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About these resources
Who writes PlanConversion content?
Hojabr Sattari and the PlanConversion team, from programs we run for enterprise B2B clients. Articles show their author and publication date.
How often is content updated?
Guides and comparisons are reviewed at least every six months and show their last updated date.
Can I suggest a topic?
Yes. Email sattari@planconversion.com with the question your team is trying to answer.
