Request a callHiring a Google Ads agency in Montreal for B2B: what good looks like
A good B2B Google Ads agency in Montreal structures search around high-intent queries, runs English and French campaigns separately, sends CRM stages back to Google as offline conversions and reports on meetings and pipeline rather than clicks. Start with an audit of your current account.
Key takeaways
- Intent first: group campaigns by buyer intent, not by keyword volume.
- Separate English and French campaigns and landing pages.
- Send qualified CRM stages back to Google so bidding learns from pipeline.
- Judge the agency on pipeline and accepted meetings.
Signs of a well-run B2B account
- Campaigns split by intent: brand, competitor, solution and problem searches.
- Negative keywords maintained to keep out job seekers, students and vendors.
- Language and location settings matched to the audience, with French handled on purpose.
- Landing pages specific to the offer and to the language.
- Offline conversions or enhanced conversions for leads in place.
Bilingual campaigns
Treat French as its own campaign with its own keywords, ads and landing page. Keyword intent and phrasing differ between languages, so a direct translation of English terms misses searches.
Reporting you should expect
- Spend, cost per accepted meeting and pipeline by campaign.
- Search terms reviewed weekly, with what was added or blocked.
- A short list of tests and what was learned.
Start with a free audit
A review of your current account shows wasted spend, tracking gaps and quick wins before you commit to anything. You can claim a free ad account audit from us, with no contract attached.
Frequently asked questions
How much should I budget for Google Ads in B2B?
It depends on market size and cost per click. Set the budget from your pipeline target and test in a narrow scope first.
Do I need separate French campaigns?
If Quebec buyers are in your target market, yes. Separate campaigns let you control keywords, ads and landing pages per language.
How long until results?
Early signals within weeks. Pipeline depends on your sales cycle, so evaluate over several cycles.
Related service: Paid media. See also pricing and client results.