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Anonymized / Enterprise software

42% more qualified pipeline in six months for an enterprise software company

The team had website traffic but not enough qualified pipeline. Paid media, ABM and marketing operations ran separately, and reporting could not show which programs created sales-ready opportunities.

Time period: Six months

Results

42%
lift in qualified pipeline within 6 months
$40M+
pipeline influenced by the engagement
3x
SQL volume from paid channels
14 days
to live full-funnel attribution

Case summary. A full write-up with client context is being prepared.

The problem

Traffic existed but qualified pipeline did not. Paid, ABM and marketing operations ran as separate efforts, and nobody could see which programs created sales-ready opportunities.

Strategy

Run paid media, ABM and marketing operations as one program measured on qualified pipeline in the CRM.

What we implemented

  1. Rebuilt account targeting around intent data
  2. Restructured Google and LinkedIn campaigns around buying roles
  3. Connected HubSpot and Salesforce into one pipeline attribution model

Results

  • 42% lift in qualified pipeline within 6 months
  • $40M+ pipeline influenced by the engagement
  • 3x SQL volume from paid channels
  • 14 days to live full-funnel attribution

Business impact

One connected demand engine with shared metrics, and reporting that shows which programs create sales-ready opportunities.

Want this kind of result on your pipeline?

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FAQ

About this case study

What results did this engagement deliver?

The team had website traffic but not enough qualified pipeline. Paid media, ABM and marketing operations ran separately, and reporting could not show which programs created sales-ready opportunities. 42% lift in qualified pipeline within 6 months; $40M+ pipeline influenced by the engagement; 3x SQL volume from paid channels; 14 days to live full-funnel attribution.

How are these results measured?

In the client’s CRM and reporting, not in ad platform dashboards: qualified leads accepted by sales, opportunities, pipeline and closed-won revenue.

Can I speak to a reference?

For qualified enterprise evaluations, yes. Ask on your strategy call and we will arrange a reference in a comparable industry where the client allows it.

Proposal request

Tell us what needs to change.

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  • Founder-led first call, no junior handoff
  • Your top three fixes, whether or not we work together
  • NDA on request, month-to-month terms
$120M+pipeline influenced
18,000+qualified leads
92%clients expand scope
Hojabr Sattari
Hojabr SattariFounder and Director, reads every request
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