Request a callAccount-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Team
Ezgi Konya
Paid Media Specialist and Account Manager at PlanConversion
Runs day-to-day paid media and client communication: budgets, audiences, weekly optimization and reporting.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
Ezgi KonyaPaid Media Specialist and Account Manager
Track record
LinkedIn programs judged by pipeline quality, not clicks
9 in 10
Leads met the client quality standard, verified in the CRM (data analytics software client)
51%
Lower cost per lead in three months, with volume holding steady (same client)
0.77%
LinkedIn click-through rate, above the top of LinkedIn’s own forecast range
Focus areas
- LinkedIn Ads
- Google and Microsoft Ads
- Account management
Programs this person helps lead
Demandbase programs
We operate Demandbase end to end so account activity turns into pipeline.
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Insights
Insights in these areas
Offline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fills
Why enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.
Value-based bidding in Google Ads: how enterprise teams train the algorithm on their ICP
How enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.
Enterprise buying committees: how to reach all 6 to 10 stakeholders
How enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.
First-party cookies and server-side tracking: getting paid media visibility back
How Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.
How to build an enterprise ABM target account list sales will actually work
A practical method for building an ABM target account list from closed-won data, fit, intent and sales capacity, so reps follow up on the accounts marketing pays to reach.
How to choose a Demandbase partner agency: 10 questions to ask
What to ask before hiring an agency to operate Demandbase: partner status, operating model, sales alignment, reporting, staffing, pricing and how they prove ROI before renewal.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Ezgi Konya
What does Ezgi Konya do at PlanConversion?
Ezgi Konya is Paid Media Specialist and Account Manager. Runs day-to-day paid media and client communication: budgets, audiences, weekly optimization and reporting.
What does Ezgi Konya specialize in?
LinkedIn Ads, Google and Microsoft Ads, Account management.
What results has Ezgi Konya delivered?
For example: 9 in 10, leads met the client quality standard, verified in the CRM (data analytics software client).
How do I work with Ezgi Konya?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
