Request a callLinkedIn ads reporting: connecting spend to pipeline and revenue
Report LinkedIn ads by tying every lead to its campaign in the CRM, tracking stages such as accepted meeting, opportunity and closed-won, and reporting cost per stage by campaign and account. Send conversions back to LinkedIn so optimization learns from pipeline, and treat impressions and clicks as diagnostics, not results.
Key takeaways
- Capture campaign, ad and form data on every lead record.
- Report cost per accepted meeting and pipeline created, not only cost per lead.
- Look at account-level engagement for ABM campaigns.
- Account for LinkedIn influence on deals that close through other channels.
Pass the data into the CRM
Use hidden fields or form mapping to store platform, campaign, ad and offer on each lead. Without this, nothing downstream can be attributed.
Report by stage
- Leads and cost per lead as an early signal.
- Accepted meetings and cost per meeting.
- Opportunities and pipeline created.
- Closed-won revenue and payback over a long enough window.
Account-level view
For ABM, report how many target accounts were reached, how many engaged and how many moved forward. Individual leads understate account progress.
Be honest about influence
LinkedIn often influences deals that close through other touches. Show both first-touch and influenced pipeline, and explain the difference.
Frequently asked questions
What should be on a monthly LinkedIn report?
Spend, accepted meetings, pipeline, cost per stage, account engagement and the decisions made.
Can I trust platform conversions?
Use them as a diagnostic. Trust the CRM for pipeline and revenue.
How long should I wait to judge results?
Long enough to cover your sales cycle, with leading indicators in the meantime.
Related service: Paid media. See also pricing and client results.