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Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Plan growth around budget windows, and prove it to leadership
In short
PlanConversion runs demand generation for educational technology companies selling to institutions, districts and enterprise learning teams. Programs combine paid media, conversion work, GEO and RevOps, timed to budget cycles and reported on pipeline and revenue.
Last updated
Clients
Sound familiar?
What we hear from teams like yours
“Demand clusters around fiscal and academic calendars and we keep missing the window.”
“Educators, administrators and IT each need a different message.”
“Buyers want outcomes and references before they commit.”
Who we reach
The buying committee
Programs are built around every role that influences the decision, not just the person who fills in a form.
- Academic and administrative leaders
- CIO and IT
- Learning and development leaders
- Procurement and finance
The challenge
What makes demand generation hard here
Seasonal budget windows
Demand clusters around fiscal and academic calendars, so timing decides results.
Mixed audiences
Educators, administrators and IT each need different messages.
Evidence expectations
Buyers want outcomes and references before they commit.
Plays
What we run
Calendar-aware campaigns
Spend and messaging planned around budget and academic cycles.
Audience-specific paid media
Search and LinkedIn built for each buyer role.
Conversion work
Pages and demo flows tuned for institutional buyers.
Answer-ready GEO
Content that AI assistants can cite when buyers compare platforms.
Services
Most-used programs in this industry
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Board-ready reporting
The KPIs leadership will see
Reporting is built for leadership and investor meetings: pipeline, revenue and payback, not activity counts.
Pipeline per budget window
Opportunities created before each decision period.
Demo to opportunity rate
From institutional and enterprise buyers.
Cost per qualified demo
By audience and campaign.
Revenue and payback
Tracked from first touch to signed contract.
First 90 days
What happens after you say yes
Days 1 to 30
Map your buyers calendars and audit tracking, landing pages and demo flow.
Days 31 to 60
Launch audience-specific paid media and conversion improvements timed to the next window.
Days 61 to 90
Review pipeline per window and plan spend and reporting for the next cycle.
Start free
Get a free audit of your paid media
With read-only access to your ad accounts, we show where spend is leaking and what to fix first. You keep the notes either way.
FAQ
Common questions
How do you plan around budget cycles?
We map your buyers fiscal and academic calendars and time campaigns and reporting to the windows when decisions are made.
Do you serve enterprise learning as well as institutions?
Yes. We run programs for both, with messages and metrics built for each buyer.
