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Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
Win marketing buyers who already know every tactic
In short
PlanConversion runs demand generation for marketing technology and analytics companies. Programs combine ABM, paid media, RevOps and GEO, built for marketing and revenue leaders who recognize generic tactics instantly, and reported on pipeline and revenue leadership can take to the board.
Last updated
Clients
Sound familiar?
What we hear from teams like yours
“Our buyers spot generic outreach immediately and ignore it.”
“Dozens of similar tools launch every month and differentiation is hard.”
“Buyers want integrations, evidence and references before they trust a tool.”
Who we reach
The buying committee
Programs are built around every role that influences the decision, not just the person who fills in a form.
- CMO and marketing leaders
- Marketing operations and analytics
- Revenue operations
- Procurement and finance
The challenge
What makes demand generation hard here
Buyers know the playbook
Marketers spot generic outreach and weak claims right away.
Crowded, fast-changing category
Tool overlap and constant launches make differentiation hard.
Proof must be credible
Buyers want evidence, integrations and references before they trust a tool.
Plays
What we run
Practitioner-grade content
Specific content and tests that marketing leaders find useful.
Account-based programs
Targeting by stack, company stage and buying signals.
Integration-led messaging
Clear stories about how the tool fits into existing stacks and workflows.
Comparison GEO
Pages that answer "best tool for" and "X vs Y" questions in AI assistants.
Services
Most-used programs in this industry
Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Board-ready reporting
The KPIs leadership will see
Reporting is built for leadership and investor meetings: pipeline, revenue and payback, not activity counts.
Pipeline sourced and influenced
Reported so leadership sees both views.
Target accounts engaged
By stack, company stage and buying signal.
Share of AI answers
For "best tool for" and "X vs Y" questions.
CAC and payback
By channel and segment.
First 90 days
What happens after you say yes
Days 1 to 30
Define the segments by stack and stage. Audit tracking and how assistants compare you with competitors.
Days 31 to 60
Launch practitioner-grade content, account-based programs and comparison pages.
Days 61 to 90
Review pipeline, AI visibility and payback with leadership and set the next quarter.
Start free
Check how AI assistants describe you
See how ChatGPT, Perplexity and Google AI answer the questions your buyers ask, and which competitors they recommend instead.
FAQ
Common questions
How do you stand out to marketing buyers?
By being specific and credible: practitioner-grade content, real tests and honest comparisons rather than generic claims.
What do you report?
Sourced and influenced pipeline, revenue and the leading indicators that show progress before deals close.
