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Paid media
LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Qualified shippers and carriers, with every call and quote tied to revenue
In short
PlanConversion runs demand generation for logistics and distribution companies. Programs combine paid media, ABM and RevOps to reach shippers, carriers and supply chain leaders, with tracking that connects spend to pipeline and revenue leadership can review.
Last updated
Clients
Sound familiar?
What we hear from teams like yours
“Half our leads call or request a quote and never show up in the CRM with a source.”
“Buyers compare on price and every offer looks the same.”
“We serve many regions and lanes, and broad targeting wastes spend.”
Who we reach
The buying committee
Programs are built around every role that influences the decision, not just the person who fills in a form.
- Supply chain and operations leaders
- Logistics and transportation managers
- Finance and procurement
- Executive sponsors
The challenge
What makes demand generation hard here
Buyers compare on price and service
Differentiation is hard when buyers see similar offers and short lists.
Regional and lane complexity
Demand varies by region, lane and mode, so broad targeting wastes spend.
Quote and call tracking gaps
Many leads arrive by phone or quote form and never reach the CRM with a source.
Plays
What we run
Segment and lane targeting
Search and LinkedIn campaigns by industry, region and service line.
Account-based outreach
Named shippers and carriers that match your best-fit customers.
Phone and quote tracking
Call tracking and form attribution that tie leads to revenue.
Conversion work
Landing pages and quote flows tuned for qualified requests.
Services
Most-used programs in this industry
Account-based marketing
Campaigns for sales-approved target accounts, by tier and buying role.
RevOps and marketing operations
CRM, attribution, routing and dashboards your sales and finance teams trust.
Conversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Board-ready reporting
The KPIs leadership will see
Reporting is built for leadership and investor meetings: pipeline, revenue and payback, not activity counts.
Cost per qualified quote
By region, lane and service line.
Revenue by source
Including phone and quote leads, tied to campaigns.
Pipeline by segment
Shippers and carriers that match your best customers.
Win rate and payback
Tracked from first touch to booked revenue.
First 90 days
What happens after you say yes
Days 1 to 30
Set up call tracking and CRM source fields. Audit regions, lanes and the keywords that attract poor-fit requests.
Days 31 to 60
Launch segment and lane campaigns and account-based outreach to named shippers and carriers.
Days 61 to 90
Review revenue by source and shift spend toward the lanes and segments that pay back.
Start free
Get a free audit of your paid media
With read-only access to your ad accounts, we show where spend is leaking and what to fix first. You keep the notes either way.
FAQ
Common questions
How do you track phone and quote leads?
With call tracking and CRM source fields so every quote request and call is tied back to the campaign that produced it.
Do you work with regional targets?
Yes. We build campaigns by region, lane or service line and report results at the same level.
