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Becky Woodford
Webinar and Event Programs Lead at PlanConversion
A senior enterprise SaaS demand generation leader who has owned and scaled global webinar and event programs, aligned to go-to-market priorities and optimized with Salesforce and Tableau insights.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
BW
Becky WoodfordWebinar and Event Programs Lead
Track record
Virtual and in-person programs that turn engagement into pipeline
$23M+
Pipeline impact across enterprise SaaS demand programs
$11M
Annual pipeline from one global virtual and experiential program
Focus areas
- Webinars
- Virtual and in-person events
- MQL to SQL conversion
Programs this person helps lead
Insights
Insights in these areas
Enterprise buying committees: how to reach all 6 to 10 stakeholders
How enterprise B2B marketers map and reach every member of a buying committee, from the economic buyer to IT, procurement and end users, with role-specific proof.
How to build an enterprise ABM target account list sales will actually work
A practical method for building an ABM target account list from closed-won data, fit, intent and sales capacity, so reps follow up on the accounts marketing pays to reach.
6sense implementation checklist: 36 items for a rollout that reaches sales
A practical 6sense implementation checklist covering integrations, data, segments, intent keywords, buying stages, orchestrations, sales activation and reporting.
From free users to enterprise deals: product-led signals for data software ABM
How data and analytics software companies turn open-source and free-tier usage into account-level signals, ABM plays and enterprise pipeline.
1:1 vs 1:few vs 1:many ABM: which model fits your deal size?
How to choose between 1:1, 1:few and 1:many account-based marketing based on deal value, number of target accounts and the resources each model needs.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- Ezgi Konya, Paid Media Specialist and Account Manager
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Becky Woodford
What does Becky Woodford do at PlanConversion?
Becky Woodford is Webinar and Event Programs Lead. A senior enterprise SaaS demand generation leader who has owned and scaled global webinar and event programs, aligned to go-to-market priorities and optimized with Salesforce and Tableau insights.
What does Becky Woodford specialize in?
Webinars, Virtual and in-person events, MQL to SQL conversion.
What results has Becky Woodford delivered?
For example: $23M+, pipeline impact across enterprise SaaS demand programs.
How do I work with Becky Woodford?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
