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LinkedIn, Google, Microsoft, programmatic and intent platforms managed against pipeline.
Team
Kyumars Dadelahi
Senior Manager, Digital Performance at PlanConversion
Twenty years of paid search and SEO growth for major Canadian brands in finance, retail and telecom, including value-based bidding at enterprise scale.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
KD
Kyumars DadelahiSenior Manager, Digital Performance
Track record
20 years of paid search growth for major Canadian brands
+121%
Scotiabank: online bank account openings vs annual targets, year over year
+205%
Desjardins: online quotes year over year across Ontario
$164M
Metro: Q1 ad revenue after value-based bidding across 12 banners
Focus areas
- Google Ads and Microsoft Ads
- Value-based bidding
- SEO
Programs this person helps lead
Audit, market research and competitive strategy
Audit what you have, map your market and competitors, and leave with a plan that is hard to copy.
Insights
Insights in these areas
Offline conversions in Google Ads: why enterprise B2B should optimize for pipeline, not form fills
Why enterprise B2B teams should import offline conversions into Google Ads: send CRM stages back to the algorithm, what to capture, which stage to train on and the mistakes to avoid.
Value-based bidding in Google Ads: how enterprise teams train the algorithm on their ICP
How enterprise B2B teams use value-based bidding in Google Ads: assign values by account tier and funnel stage, feed them from the CRM and let Smart Bidding find more of your ideal customers.
First-party cookies and server-side tracking: getting paid media visibility back
How Safari cookie limits, ad blockers and consent hide paid conversions, and how a first-party cookie, server-side tagging and offline conversion setup restores visibility while respecting Law 25 and GDPR.
LinkedIn Ads for enterprise B2B: reaching the buying committee without wasting budget
How to structure LinkedIn Ads for enterprise buying committees: account lists, role targeting, offers by stage and reporting meetings instead of clicks.
Google Ads for enterprise B2B: separating buying intent from research traffic
How to structure enterprise B2B Google Ads so budget goes to buying-intent searches, research and support queries are filtered out, and results are measured in the CRM.
How to build a B2B demand generation budget your CFO will approve
How enterprise marketers build a demand generation budget from pipeline targets backward, with channel assumptions, test budgets and the reporting finance needs.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- Ezgi Konya, Paid Media Specialist and Account Manager
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Kyumars Dadelahi
What does Kyumars Dadelahi do at PlanConversion?
Kyumars Dadelahi is Senior Manager, Digital Performance. Twenty years of paid search and SEO growth for major Canadian brands in finance, retail and telecom, including value-based bidding at enterprise scale.
What does Kyumars Dadelahi specialize in?
Google Ads and Microsoft Ads, Value-based bidding, SEO.
What results has Kyumars Dadelahi delivered?
For example: +121%, scotiabank: online bank account openings vs annual targets, year over year.
How do I work with Kyumars Dadelahi?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
