Request a callPerformance Max and Demand Gen for B2B, with controls that protect lead quality
Performance Max and Demand Gen use Google automation across Search, YouTube, Discover, Gmail and Display. They can add reach, but they optimize on what you measure. PlanConversion sets audience signals, assets, exclusions and CRM-based conversion goals so automation chases qualified leads and pipeline.
Built for: Teams with strong search coverage and good conversion data who want more reach in a controlled way.
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What usually goes wrong
Automation fills forms, not pipeline
With a weak conversion goal, these campaigns produce volume that sales rejects.
Little visibility
Placements and queries are harder to see, so poor traffic goes unnoticed.
Cannibalizing search
Automated campaigns can take branded demand from cheaper campaigns.
What is included
The exact scope is set after an initial diagnostic.
Goal setup
Optimize toward qualified conversions, with values from the CRM.
Audience signals
Customer lists, custom segments and in-market inputs to guide the system.
Assets and video
Creative for each channel, with product proof and clear offers.
Exclusions and reporting
Brand controls, placement and account-level exclusions where available.
How it works
Check readiness
Confirm conversion quality and volume.
Run a controlled test
Use a separate budget and a clear success measure.
Review lead quality
Ask sales to grade leads from the campaign.
Scale or stop
Keep them only if they create qualified pipeline.
What you get
- Readiness check
- Campaign setup
- Asset and signal plan
- Exclusion rules
- Test review
How success is measured
Performance Max and Demand Gen: common questions
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Does Performance Max work for B2B?
It can, when conversion goals reflect qualified pipeline, and often struggles when the goal is any form fill. We test it carefully and keep it only if it adds qualified pipeline.
What is Demand Gen?
A Google campaign type for visual formats across YouTube, Discover and Gmail, useful for building and retargeting audiences before they search.
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