Request a callMeasure LinkedIn Ads by pipeline in HubSpot or Salesforce
LinkedIn reporting is only useful for decisions when it reaches the CRM. PlanConversion sets up the Insight Tag, the Conversions API, UTM rules, lead gen form syncing and offline conversion import, then builds reports that show LinkedIn campaigns by meeting, opportunity and revenue.
Built for: Teams that cannot say which LinkedIn campaigns create pipeline, or whose LinkedIn and CRM numbers do not match.
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What usually goes wrong
Platform leads do not match CRM leads
Duplicates, missing fields and delays break the link between ad and record.
Conversions stop at the form
Opportunity and revenue events never return to LinkedIn.
Attribution is a single touch
Last-click reports hide the role LinkedIn plays earlier in the cycle.
What is included
The exact scope is set after an initial diagnostic.
Tracking foundation
Insight Tag, Conversions API and consent handling.
UTM and field governance
Rules so every lead carries campaign data into the CRM.
Offline conversions
Send qualified lead, meeting and opportunity events back to LinkedIn.
Revenue reporting
Dashboards by campaign, audience, account tier and stage.
How it works
Audit
Test tags, forms, UTMs and CRM field mapping.
Fix and connect
Repair gaps, sync leads, and send conversions back.
Validate
Reconcile platform and CRM numbers.
Report and review
Share results with marketing, sales and finance monthly.
What you get
- Tracking audit
- Configured tags and conversions
- UTM and field rules
- Offline conversion feed
- Pipeline dashboard
How success is measured
LinkedIn Ads measurement and CRM integration: common questions
More LinkedIn Ads programs
What is the LinkedIn Conversions API?
A way to send conversion events from your own systems to LinkedIn, which improves measurement when browser tracking is limited. We use it alongside the Insight Tag and with consent controls.
Can LinkedIn show revenue?
LinkedIn offers revenue attribution reporting when connected to a supported CRM. We also build CRM-side reports so finance and sales trust the numbers.
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