Request a callLinkedIn Ads targeting that reaches your ICP and the buying committee
LinkedIn lets you target by company, industry, company size, job function, seniority, skills and groups, and to upload your own account and contact lists. PlanConversion builds audiences from your CRM and closed-won data, then layers role targeting and exclusions so spend reaches the people who influence a deal.
Built for: B2B teams whose LinkedIn campaigns reach too many irrelevant people, or who have never built audiences from CRM data.
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What usually goes wrong
Job titles are used instead of functions and seniority
Titles vary by company. Function plus seniority covers more of the real buying group and misses fewer decision makers.
Audiences overlap
The same people are in several campaigns, so you pay several times to reach them and frequency climbs.
No exclusions
Customers, partners, competitors, recruiters and open opportunities see ads they should not.
What is included
The exact scope is set after an initial diagnostic.
ICP and account definition
Turn won deals and sales input into firmographic and role criteria.
Matched audiences
Company and contact lists from the CRM, cleaned and matched.
Role and seniority layers
Function, seniority, skills and group targeting for buying roles.
Exclusion rules
Customers, competitors, partners and active deals removed.
Audience sizing
Check reach against budget so frequency and cost stay workable.
How it works
Collect ICP evidence
Review won and lost deals, segments and sales feedback.
Build and test audiences
Create a small number of distinct audiences with no overlap.
Launch with controls
Cap frequency, set exclusions and tag every campaign for the CRM.
Prune and expand
Cut audiences with no sales conversations and expand the ones that convert.
What you get
- ICP and audience map
- Matched company and contact lists
- Exclusion lists
- Audience overlap and size check
- Audience-level performance report
How success is measured
LinkedIn Ads targeting: common questions
More LinkedIn Ads programs
Can we target by company size and industry on LinkedIn?
Yes. Company size, industry, company name, job function, seniority, skills and groups are all available, and you can upload your own lists. Some options are limited in smaller regions, so we check audience size before launch.
How big should a LinkedIn audience be?
Big enough to run without excessive frequency and small enough to stay relevant. Very narrow audiences can be expensive, and very broad ones waste spend. We size each audience against budget before launch.
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