Request a callAccount-based marketing run natively on LinkedIn
Native ABM on LinkedIn means uploading a sales-approved account list, targeting the right roles inside those accounts and running tiered campaigns with account-level engagement reporting. PlanConversion builds the list with sales, writes messaging by tier and role, and routes engaged accounts to reps.
Built for: Enterprise and SaaS teams with a named account list who want ABM before, or alongside, Demandbase or 6sense.
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What usually goes wrong
The list is too long
Hundreds of accounts get the same generic ad, so none gets enough relevance to respond.
Sales does not see engagement
Reps do not know which accounts are watching ads or engaging, so timing is lost.
Everyone sees one message
Economic buyers, champions and technical evaluators need different proof.
What is included
The exact scope is set after an initial diagnostic.
Tiered account lists
Tier 1, 2 and 3 accounts, with budget and message depth by tier.
Buying-committee roles
Role-specific ads for the economic buyer, champion and evaluator.
Account engagement reporting
Impressions, engagement and company engagement level by account.
Sales alerts and plays
Rep notifications and talking points when accounts engage.
How it works
Agree the list with sales
Confirm accounts, tiers and exclusions before any spend.
Build the plays
One message and offer per tier and role, with matching landing pages.
Launch and sequence
Run awareness first, then engaged accounts move into proof and meeting offers.
Report by account
Show which accounts engaged, met and moved stage.
What you get
- Account list by tier
- Role-based creative
- Account landing pages
- Sales alert setup
- Account-level pipeline report
How success is measured
LinkedIn native ABM: common questions
More LinkedIn Ads programs
Do we need Demandbase or 6sense to run ABM on LinkedIn?
No. LinkedIn company list targeting and engagement reporting are enough for a first ABM program. Platforms like Demandbase and 6sense add intent data and cross-channel orchestration when you are ready for them. PlanConversion is a Demandbase partner and has implemented 6sense for large enterprises.
How many accounts should an ABM list have on LinkedIn?
Enough to deliver a viable audience and few enough that sales can follow up. We usually separate a small strategic tier from broader segments rather than loading one long list.
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