Request a callThought leader ads that put your experts in front of target accounts
Thought leader ads promote organic posts from employees, executives or partners to a targeted audience. PlanConversion plans the post program with your leaders, promotes the posts that earn attention to target accounts, and uses the engagement to build retargeting audiences for sales follow-up.
Built for: Enterprise teams with credible leaders and experts, and long cycles where trust matters before a first meeting.
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What usually goes wrong
Brand posts get little trust
Buyers respond more to people than to a company page.
Leaders post inconsistently
Without a plan, there is nothing worth promoting.
Engagement is not used
Likes and views do not reach sales or retargeting.
What is included
The exact scope is set after an initial diagnostic.
Content program
Topics and formats for each leader and expert.
Approval and permissions
Set up the authorization needed to promote member posts.
Promotion to target accounts
Boost the posts that prove useful to the right audience.
Engagement retargeting
Audiences from viewers and engagers for the next message.
How it works
Pick voices and topics
Match experts to accounts and buyer questions.
Publish and watch
Test organic reach before promoting.
Promote what works
Put budget behind posts that engage the ICP.
Follow up
Move engaged accounts into retargeting and rep outreach.
What you get
- Content calendar by leader
- Post drafts for review
- Authorization setup
- Promotion plan
- Engagement and pipeline report
How success is measured
LinkedIn thought leader ads: common questions
More LinkedIn Ads programs
Do leaders have to approve each promoted post?
They approve the program and give the platform permission to promote their posts. We draft with them and agree what is published, so nothing goes out that they have not seen.
Is this only for large companies?
No. It suits any team with a credible expert whose point of view buyers value, and it fits enterprise sales best, where trust shapes who gets the first call.
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