Request a callConversion rate optimization
Landing page, form and demo-flow tests that produce more qualified conversations.
Team
Conor Carroll
GEO and SEO Expert and Senior CRO Manager at PlanConversion
Combines search visibility and conversion work: GEO and SEO to earn qualified traffic, and CRO testing to turn that traffic into demos and pipeline.
Based at the PlanConversion office in Montreal, working with enterprise B2B teams in Canada, the United States and Europe.
Conor CarrollGEO and SEO Expert and Senior CRO Manager
Focus areas
- Generative engine optimization
- Technical and content SEO
- Conversion rate optimization
Programs this person helps lead
Generative engine optimization
Get cited and recommended accurately by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Insights
Insights in these areas
SEO and GEO for Montreal companies: showing up in Google and in AI answers, in English and French
How Montreal businesses can appear in Google and in AI answers: bilingual pages, local signals, clear answers, structured data and how to check your AI visibility.
Building a culture of testing and experimentation in B2B marketing
How B2B marketing teams build a culture of testing: a steady test cadence, clear hypotheses, a shared log, learning from losing tests and linking experiments to pipeline.
How to run a clean B2B marketing experiment, step by step
A step-by-step method for B2B marketing experiments: hypothesis, variable, audience, metric, sample, duration, decision rule and documentation.
How to prioritize a marketing experiment backlog with impact, confidence and effort
How to build and score a B2B marketing test backlog using impact, confidence and effort so the team always works on the highest-value experiment.
Testing with small B2B audiences: how to learn when volume is low
How B2B teams can run meaningful tests with small audiences and few conversions: bigger changes, longer runs, leading indicators and repeat confirmation.
How to measure share of answer in ChatGPT, Perplexity and Google AI Overviews
A method for measuring B2B visibility in AI search: build a buyer question set, test across engines, score mentions, citations and accuracy, and track change monthly.
More of the team
- Hojabr Sattari, Founder and Director of Revenue Growth Strategy
- Kyumars Dadelahi, Senior Manager, Digital Performance
- Ali Boukerroui, Senior Web Developer and AI Solutions Architect
- Ezgi Konya, Paid Media Specialist and Account Manager
- George, Director of Marketing Operations and Automation
- Ash, GEO, SEO and Inbound Marketing Manager
- Alex, Senior Manager, SEO, GEO and AEO
- Becky Woodford, Webinar and Event Programs Lead
- Anita, Senior Graphic Designer and UX/UI Designer
- Sadaf, Customer Success Manager
- Adam, Senior Web Developer
FAQ
About Conor Carroll
What does Conor Carroll do at PlanConversion?
Conor Carroll is GEO and SEO Expert and Senior CRO Manager. Combines search visibility and conversion work: GEO and SEO to earn qualified traffic, and CRO testing to turn that traffic into demos and pipeline.
What does Conor Carroll specialize in?
Generative engine optimization, Technical and content SEO, Conversion rate optimization.
How do I work with Conor Carroll?
Request a strategy call and tell us what you need; we staff each program with the right specialists.
